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Work Background
Skysurfer GamesCo-Founder (On Hold)
Jan. 2023 - Jan. 2024Hong Kong SARSkysurfer Games creates hypercasual mobile games which earn you air miles. A joint venture between Super Ultra and divit, Skysurfer fills the gap where most in-game reward systems fall down, offering rewards with little real-world value. Play our games, and you can get closer to a dream destination, one mile at a time.
meedFounder & Chief Executive Officer
Jun. 2022Hong Kong SARmeed is the single platform delivering the loyalty people want while providing enterprise-level performance for businesses. We redefine customer engagement, challenging traditional loyalty programs. With meed, businesses can drive growth and strengthen customer connections effortlessly through app-free functionality, real-time engagement, and top-tier security. Our rapid deployment of cutting-edge tools ensures businesses stay ahead with future-proof technology. meed sets new standards in customer retention and loyalty, delivering exactly what consumers desire.
Lepricon.ioCouncil Member
Jun. 2022 - Feb. 2023Hong Kong SARParticipant in the managing council that oversees the ecosystem around Lepricon's L3P token, including emissions, staking, and tokenomics in the games and dApps that run on it.
Lepricon.ioChief Executive Officer
Mar. 2022 - Jun. 2022Hong Kong SARLepricon is reimagining the possibilities for entertainment through blockchain technology and is focused on building environments that champion a players-first economy. We believe in the power of social entertainment and are working to create innovative ecosystems that transform everyday lives.
Future is metaLead Advisor
Jan. 2022 - Feb. 2023Hong Kong SARIf everything in The Metaverse is an NFT, who designs the NFTs? The Future is Meta is a forthcoming platform that enables architects and other suitable creators the opportunity to meet current and prospective landowners in The Metaverse and provide a marketplace for buildings and structures that give the space and flow necessary to make them functional and usable. Land in the Metaverse is already at a premium. Future is Meta will ensure you make the best use of that investment.
DramExMarketing Advisor
May. 2021 - Jul. 2021Hong Kong SARWhere Whiskey Meets Crypto. A decentralized marketplace that allows the global whiskey community to own, trade, and invest in whiskey using NFTs. This will bring a whole new asset investment class into the public square.
Shamrock StudiosHead Of Marketing
Apr. 2021 - Mar. 2022Hong KongShamrock Studios is a small Indie game studio in Hong Kong that makes fun hyper-casual games for handheld devices.
Clout.artMarketing Advisor
Mar. 2021 - Jun. 2022Hong Kong SARClout.art turns social media posts into NFTs. Creators can take ownership of pivotal moments in their past and turn them into unique pieces of art for themselves or for sale on the open market.
Lepricon.ioChief Marketing Officer
Jan. 2021 - Mar. 2022Hong Kong SAR
Lepricon.ioMarketing Advisor
Oct. 2020 - Jan. 2021Hong Kong SAR
Ignite The FunnelFounder
Nov. 2019 - Jan. 2021Hong KongA marketing agency for the luxury travel trade that focuses on creating customer journeys that lead from that first brand touch to enquiries and bookings. Yes, we talk about content, social media, newsletters etc, but we do it in a way that understands how customers interact and develop a relationship with a luxury brand over time. The company is on hiatus - look above.
Remote LandsVice President Marketing
Apr. 2018 - Nov. 2019Hong KongNo need to duplicate everything below except to say that the company is growing, the team is growing, and the opportunity correspondingly continues to expand. My role remains the same, just a bit bigger.
Remote LandsDirector, Global Marketing
Dec. 2015 - Apr. 2018Hong KongRemote Lands is a renowned luxury travel company which specialises in unique experiences in Asia for both the Luxe and intrepid travel markets. As the global head of marketing, I… * Sit on the executive management team with the co-founding CEO and COO and play an integral role in developing the overall strategic direction of the company.
* Lead a team a multi-talented team of writers and marketers.
* Have final responsibility for the strategic marketing plan and its budgeting and execution.
* Oversee brand development and propagation.
* Run two separate marketing programs for our respective B2C direct sales and our B2B sales to travel advisors around the world.
* Direct our marketing communications through the various B2B travel consortia of which Remote Lands is a member.
* Direct all digital marketing spend for brand development and lead generation
* Oversee all content marketing efforts centred around our own digital luxury travel magazine, Travelogues.
* Manage the strategy and execution for our considerable social media presence.
* Oversee all public relations efforts, including familiarisation trips for top flight journalists, press announcements and media relations.
* Spearhead our thought leadership strategies where we aim to set the trend in important areas such as ethical tourism and sustainability.
* Work in conjunction with our product department to roll out new destinations, itineraries and special travel experiences to the market
* Maintain relationships and run co-marketing campaigns with key partners including tourism boards and hotels in North America and throughout Asia.
BizBox Hong KongMarketing Director
Jan. 2011 - Mar. 2013Hong KongBizBox Hong Kong offers Hong Kong the most comprehensive set of facilities, services, and support for start-ups, home and small businesses in all industries. From incorporating your company to accounting that makes sense. From professional web sites that make sense to help with navigating difficult issues such as disputes or legal agreements.
Phil Ingram LimitedFIrst and Last Employee
Jul. 2009 - Dec. 2015Hong KongMy primary area of knowledge is Strategic Marketing, helping businesses identify their competitive advantages and allocate the right resources, strategy and tactics to exploit them. Although I am experienced in most of the disciplines of marketing, my specific area of interest is Content & Inbound Marketing. This utilises the creation of original content that demonstrates value to the customer rather than simply interrupting them with marketing messages. I add value to this by helping you realise the knowledge contained within your organization that can be exploited to demonstrate this value to your customers; even if your organization has only one person! If you are looking a fresh viewpoint on your business goals and activities please contact me. The most it will cost you is a cup of coffee, and that’s only if you get to the coffee shop before I do!
Upstart (HKT) LtdCo-Founder and Owner
Dec. 2003 - Jul. 2007Upstart was an Internet focused marketing and web development company founded in 2003. We specialized in developing sites with easy-to-use content management systems that were also online marketing friendly in terms of search engines, linkability and usability. - Clients included MTV, Westpac Bank, Chungnam Corporation, MGM Grand Macau, and International Finance Corporation (World Bank). - Oversaw development and rollout of four iterations of our own advanced content management system, Sparkplug, a CMS capable of managing multiple sites in an open ended number of languages. - Sold company to Think Partnership, Inc, a US-based publicly traded corporation.
Cable & Wireless (Hong Kong) Ltd (previously Digital Island Inc.)Managing Director, Internet Services
May. 2001 - Oct. 2003Hong KongA leading player in managed hosting, content delivery, and related professional services; Digital Island was acquired by Cable & Wireless in August of 2001 and officially integrated in March 2002 under the name of Cable & Wireless Internet Services. As region head, I spearheaded sales and managed operations and their place within the regional P&L. Key business lines included managed hosting, security services, content delivery, storage solutions, and applications management. The Hong Kong-based team comprised 30 people in sales, marketing, bid management, business development, data centre operations, and administration. - Took Asia from lowest to highest performing sales office per head of sales in just over one quarter. Average new contract value per sales head doubled to US $600,000. Customers included Cisco, MTV Asia, Microsoft, and E-Trade. - Simultaneously slashed costs by merging C&W telecoms nodes into the Digital Island data centre. - Successfully oversaw the local merger of Digital Island’s Asia operations into Cable & Wireless Asia.
Orientation.comMarketing Director
May. 1998 - May. 2001New York City(started in Hong Kong; the company moved to New York in February 1999) Orientation.com was Asia’s first ever web directory. Created by the Black Box, one of Hong Kong’s leading interactive developers, operations for orientation.com were moved to New York in 1999. Orientation.com was re-launched as a global network of country and community focused Web and commerce sites to link people by nationality and language across national boundaries. Orientation built its network by partnering with local companies, providing its content management systems, technology applications, and membership of the global network. The partner provided local knowledge and contacts. As Red Herring said in a feature in September 2001, “Orientation.com has done more with $12 million than most Internet companies would have with $120 million.” Orientation.com received New York’s prestigious Silicon Alley Fast 50 award from Deloitte Touche. - Successfully launched 6 regional Web sites, and 35 country sites in 18 languages including Chinese, Russian, Thai, Hindi, Spanish, and French. 30 of these sites became the first or second most popular Web sites in each country generating millions of impressions without spending millions of dollars. - Built revenue-generating business relationships with Internet leaders across the world - Part of the investor road show – helped raise US$12 million in finance. - Oversaw aspects of product development including Web & WAP sites and Orientation.com’s own instant messenger. Orientation messenger was the world’s first multi-lingual instant messenger.
Asia OnlineMarketing Manager
Sep. 1996 - May. 1998Asia Online was Hong Kong’s first commercial Internet Service Provider and the leading ISP in Hong Kong in the mid nineties. - Created and executed marketing plan for Asia Online Finance, Asia’s first stock market information site, offering detailed current, fundamental and historical data on nine exchanges across the region signing up over 1000 subscribers in first quarter after launch. - Played integral role in Asia Online Finance front end design, product structure and user interface. - Launched the Dataphile, Hong Kong’s first Internet magazine, which was first published in 1993 and purchased by Asia Online in 1996, into Malaysia, Singapore, Taiwan, the Philippines and Thailand creating Asia’s first regional English language Internet publication. - Pioneered the use of the magazine as a customer loyalty tool by adding Asia Online’s subscribers to the circulation list. In my tenure I quintupled the circulation. - Launched one of the first downloadable radio shows in Hong Kong. The Dataphile on Air was a local bilingual radio show featuring the latest Internet news, gossip and opinion. It was available as a delayed stream and a download on the Metro Radio, Dataphile, and Asia Online Web sites. I was also an ad-hoc reporter for the show.
IIRSponsorship Manager, UK & Hong Kong
May. 1994 - Oct. 1996Managed sponsorship of IIR conferences in Telecom & Technology across Europe and quadrupled revenue to £1.1 million against the previous year, consistently breaking revenue records and setting new benchmarks. I was transferred to Hong Kong in May 1995. In Hong Kong, generated US$2 million in revenue for senior level events across the whole of Asia.
EuromoneySales Manager
Nov. 1993 - Feb. 1994
VNUAccount Manager
Jun. 1993 - Nov. 1993
TMP PublishingDeputy Advertising Sales Manager
Jun. 1991 - Jun. 1993
The MagazinePromotions
Nov. 1990 - Jun. 1991
The ObserverSenior Sales Executive
Jan. 1989 - Nov. 1990
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