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Work Background
VMG SportsChief Commercial Officer (CCO)
Jan. 2023West New York, New Jersey, United StatesCommercial Strategy and Evolution, Sponsorship Sales, Sponsorship negotiations, Partnership Marketing, Athlete Representation
allitom - premium CBD productsChief Commercial Officer
Mar. 2020New York City Metropolitan AreaResponsible for the commercial strategy and the development of allitom CBD products. Oversee corporate objectives, implementation of commercial strategies and defining the purposes of global commercial policies.
VMG SportsExecutive Vice President
Mar. 2019 - Dec. 2022West New York, New Jersey, United States
Relevent Sports GroupVice President, Global Partnerships - International Champions Cup
Nov. 2017 - Mar. 2019Greater New York City Area
Ascendent Sports GroupGlobal Partnerships, International Champions Cup
Jan. 2017 - Oct. 2017Greater New York City AreaGlobal Sales and Partnership Marketing for International Champions Cup (ICC)
Ultimate Fighting ChampionshipHead of US Multicultural and Latam Sales
Jan. 2016 - Nov. 2016Las Vegas, Nevada Area
Valencia Media GroupExecutive Vice President - Global Partnerships
Aug. 2015Greater New York City AreaSports & Entertainment Marketing. Sponsorship sales.
Traffic Sports USASales and Partnership Marketing
Jul. 2013 - Aug. 2015Greater New York City Area
OctagonGroup Director, Multicultural Marketing
May. 2008 - Apr. 2013Greater New York City AreaAs Group Director, I managed the Multicultural Division at Octagon Sports and Entertainment Marketing with offices in Norwalk, CT (HQ), Atlanta, Chicago, Phoenix, Los Angeles and New York. Responsibilities included research, strategic planning, development and activation of experiential marketing programs leveraging interactive one-to-one, digital and social media channels for clients such as Allstate, Castrol, The Home Depot, Sprint, LG, Malibu, Univision and USA Boxing among others. Sports properties leveraged to create experiential programs included FIFA Properties, Mexican National Football Team, United States Soccer Federation, Major League Soccer, CONCACAF (Gold Cup and Champions League) among others...
LatinSphere ExperientialDirector of Experiential Marketing
Aug. 2006 - May. 2008Long Beach, CAAs Experiential Marketing Director, responsibilities included strategic planning, development of innovative concepts, team building, budget management, client development, negotiations/property relations, resource development, execution and supervision of the Experiential Marketing team and their day-to-day business.
Y&R Brands - The Bravo GroupGroup Manager, Promotions and Retail Marketing
May. 2005 - Aug. 2006Greater New York City AreaAs Group Manager, responsible for providing strategic promotions plans designed to support and build client business objectives. Research and promotions for clients such as Kraft Foods, Lifetime Television, Dannon, Mazda and Land Rover. He’ll also pursue new business to strategically grow The Bravo Group’s Promotions and Retail Marketing business unit.
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