Winegard CompanyVice President , Marketing Winegard Company
May. 2020 - Jan. 2023Burlington, Iowa, United States · On-siteLed marketing strategy and digital transformation for a technology & manufacturing company
specializing in high-quality hardware, software, and services for home, RV, marine, industrial,
and emergency services. • Spearheaded digital transformation in response to 62% RV ownership increase,
rebranding the company and overhauling the website to capture evolving market preferences
• Implemented a marketing strategy in 90 days that redefined marketing's role, resulting in
100% integration adoption across the company
• Boosted customer experience by 50% while reducing operational costs by 20% through
streamlined product offerings
• Launched new project management software, resulting in 30% cost savings per employee
• Provided strategic guidance to the Software Engineering team on SaaS projects, including
legacy redesigns and Greenfield startups