Shelly Stromoski

Marketing Director @Freelancer/Consultant

Marketing Director💸 MarketingCopywriterBrand Marketing ManagerContent ManagerSEO Manager

Dynamic and detail-oriented senior leader with over 15 years of success, developing and delivering results-driven brand, digital, and content marketing strategies that fuel client acquisition and engagement. Recognized for building and guiding talented teams to execute impactful marketing programs and campaigns, working cross-functionally across departments to identify needs and drive alignment to achieve stellar YoY growth across traffic, leads, and conversions. Track record of defining and launching scalable solutions, gathering and analyzing data, creating and presenting reports, and influencing key decisions at the highest level. Remarkable ability to secure and maintain relationships internally and externally, foster collaborative and inclusive cultures, and apply an adaptable and goal-oriented spirit to capitalize on opportunities and deliver superior results.

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Work Background

OneTrustDirector Of Web Marketing

Dec. 2021Fort Lauderdale, Florida, United StatesBuilt and manages a team of five content, SEO, UX, and web production experts to ideate, develop, and launch effective web strategies to support organizational goals and drive positive results. Select Highlights: - Works cross-functionally across brand, content, demand generation, digital, media, customer marketing, and communications teams to coordinate and deliver strategies, focusing on increasing performance and growth. - Deploys SEO and user-friendly experiences across the corporate website and other digital properties, increasing market share and conversion. - Drives YoY growth across all metrics, increasing visits by 67% and new visitors by 141% from 2022-2023. - Works closely with business leadership to inform strategies, identify customers, target audiences, and key personas, ensuring high-quality traffic that helps expand the pipeline.

CitrixSenior Manager, Global Web Marketing

Apr. 2021 - Dec. 2021Fort Lauderdale, Florida, United StatesDirected the corporate search marketing team comprising of SEO/SEM managers and copywriters, spearheading all aspects of planning, socializing, and implementing high-impact digital marketing strategies. Select Highlights: - Oversaw the website presale journey from first touch through lead generation, delivering an intuitive, adaptable, and personalized user experience that increased traffic, engagement, and sales. - Managed the testing and personalization program, creating rich and engaging user experiences that achieved a 28.5% conversion rate vs. a 5.8% goal in quarter one with steady increases following initial growth at 20%-50%.

CitrixPrincipal Digital Marketing Manager

Apr. 2020 - Apr. 2021Fort Lauderdale, Florida, United StatesDeveloped and implemented strategic goals across the marketing organization and acted as a digital strategy liaison to internal business units, executive leadership, and external partners to ensure achievement of aggressive business goals. Select Highlights: - Launched the testing and personalization program, implementing a new software and working with teams to determine key personas and driving the strategy post-implementation. - Led numerous rebrands and campaigns, including managing a demand generation campaign in 2021, increasing organic traffic 5% and prospect traffic 10%, and boosting organic conversion rate by 10%.

CitrixSenior Digital Marketing Strategist

Mar. 2014 - Apr. 2020Fort Lauderdale, Florida, United StatesSpearheaded the end-to-end management of high-visibility digital marketing projects, focusing on creating engaging and conversion-focused user experiences to help drive rapid and sustainable revenue growth.

CitrixSEO/Content Marketing Strategist

Apr. 2012 - Mar. 2014Fort Lauderdale, Florida, United StatesTapped to create and manage the SEO, content marketing, and YouTube strategy from the ground up, leveraging expertise to drive brand awareness and increase SaaS product sales.

World NetMedia, LLCWebsite Manager

May. 2009 - Mar. 2012Miami/Fort Lauderdale AreaOwned and executed digital campaigns for large affiliate networks, including managing editorial calendars for a team of freelance writers and developing SEO, video, blog, and social strategies.