Dirk Keefe

Operations & Project Manager @Icon Management, Inc

Sport Fan🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner💼 C-level Executive👍 Sales & BizDev🗿 HR🧑‍🔬 Engineer🧨 ConsultingAdvisor🏐 Sports✨ Business OwnerAthleteProject ManagerCoachAssociate

Business leader with 15 years of experience in operations and project management at companies such as Sod Professionals and ICON Management. Previous experience opening four new golf facilities, with specific responsibility for guest service hiring and IT implementations. Previous experience founding and running a golf marketing and a golf event company. Managed the implementation of Oracle ERP, significantly reducing the budget creation period from 6 months to 3 months post-implementation. Managed the creation and implementation of Excel-based financial tracking and sales reporting systems, leading to improved expense management, financial transparency, and data-driven decision-making across an 18-golf club portfolio. Previous experience overseeing a team of 500, managing daily shifts that included up to 100 lifeguards during peak season.

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Work Background

Sod ProfessionalsDirector of Logistics & Customer Care

Sep. 2020 - Feb. 2024Provided comprehensive weekly revenue and installation reports to the company controller and ownership, ensuring accurate financial oversight. Enhanced logistics performance, achieving a 15% reduction in Cost of Goods Sold (COGS) through a strategic purchasing agreement with a major vendor. Increased on-time sod installation by 50% through optimizing installation team schedules, resulting in reduced travel between job sites and doubling daily capacity from 80,000 sq. ft. to 160,000 sq. ft. Achieved a 30% reduction in Maintenance, Repair, and Operations (MRO) expenses by optimizing crew schedules, leading to decreased mileage and equipment hours. Developed a warehouse for historical ordering data, aiding the company controller in creating accurate budget and sales forecasts.

ICON Management Services, Inc.Operations & Project Manager

Jan. 2015 - Sep. 2020Bradenton, FloridaDelivered weekly status reports and presentations to the CEO, President, and Regional Vice-President of Operations, maintaining transparent communication and project alignment. Led annual HOA budget preparation and member meetings, ensuring fiscal responsibility and stakeholder engagement. Acted as a liaison between onsite operational teams and corporate accounting teams, facilitating effective communication and streamlined processes. Managed the implementation of Oracle ERP, significantly reducing the budget creation period from 6 months to 3 months post-implementation. Directed $300,000 in annual IT equipment purchases and $750,000 in annual managed IT service contracts, ensuring efficient and cost-effective technology investments. Successfully managed the corporate office relocation and the transition of two golf shops from temporary to permanent buildings, ensuring zero business disruption by coordinating with utilities and IT service companies.

FTP Management LLCOwner

Jan. 2013 - Dec. 2017Orlando, Florida AreaSpearheaded the organization and execution of a tournament series catering to aspiring professional golfers, providing a platform for talent development and competition. Utilized strong negotiation skills to secure favorable rates and dates with golf courses for tournament venues, ensuring optimal logistics and participant experience. Developed and maintained press releases and website content, driving increased website traffic and enhancing customer engagement through effective communication strategies.

SeaWorldAssistant Operations Supervisor

Mar. 2009 - Feb. 2013Oversaw a team of 500 lifeguards, managing daily shifts that included up to 100 lifeguards during peak season. Acted as the first level of escalation for customer service issues and health-related emergencies within the assigned area. Developed and supervised monthly in-service trainings as directed by company leadership and the American Red Cross. Used interpersonal skills and effective communication to maintain a positive atmosphere to ensure guests had an exceptional experience.