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Work Background
C60Senior UX Designer (Consultant)
Jul. 2022 - Jun. 2023Montreal, Quebec, CanadaContract position via StudioLekker. Part of a cross functional, Agile team that included a visual designer, engineers, product owners, SMEs, and senior management. UX Design on an enterprise cloud-based, AI-driven business optimization platform MVP for the Ready Mix Concrete (RMC) industry. After the soft-launch, worked on the expansion of the product's core concept and addressed user experience issues based on User Testing insights. + Contributed to the success of the product--customers have reported saving their companies six-figure $USD annually. + I was recognized for my work after the new concepts were enthusiastically received by their clients during User Testing: “Hey Team, I just wanted to underscore the amazing work you did with the O2A concept testing with (customer) today. The new O2A concept looks amazing and hearing her say WOW over and over just made my day! Thank you.” ~ Ramy Sedra, CEO, C60
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Critical MassSenior UX Designer (Consultant)
Dec. 2018 - Jan. 2019New York, New York, United StatesUX Audit of Emblem Health’s web portals. Presented findings and recommendations to the client.
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POCNSenior UX Designer (Consultant)
Jul. 2018 - Aug. 2018Parsippany, New Jersey, United StatesContent Strategy, wireframes, basic visual designs, and a prototype for a continuing education desktop and tablet application for healthcare professionals at Cedars-Sinai Medical Center.
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McKinsey & CompanySenior UX Designer (External)
Aug. 2016 - Oct. 2023New York City Metropolitan AreaContract UX work through StudioLekker. Worked on projects for confidential high-profile clients across several verticals. + Was recognized for my work on the redesign of one of the firm's internal enterprise applications by the team leader: "I’m writing to let you know we have just launched the ****** tool. We have received a lot of compliments about how awesome and beautiful it is – thank you for your amazing talent, expertise and knowledge for the design and development work. The tool really lives up to the standard of our client work because of the partnership with you." ~ Confidential Project Leader
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Studio LekkerSenior User Experience Designer (Consultant)
Jul. 2016Greater New York City AreaContract UX work on project for StudioLekker clients.
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High 5 GamesManager - UX / UX Design Consultant
Jul. 2013 - Jan. 2016Greater New York City AreaStarted as a contractor and was hired after 7 months. Established and led the company’s first (small) UX department and drove UX vision, strategy, and process within game development pipeline. Advocated for UX within the organization. Led UX for new games, features, and web sites, as well as R&D, product improvements, and social media integration. + Led the redesign of the company’s corporate site, which won its first award ever from AGA. + Redesigned the High 5 Casino landing page, which resulted in a lift in play in the first day after launch - more than double the normal revenue. + Introduced Design Thinking to the company and facilitated the company's first Design Sprints for new features and products.
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Blast RadiusSenior Interaction Designer (Consultant)
May. 2013 - Jul. 2013Greater New York City AreaLed UX and Content Strategy on Land Rover Mobile Site Redesign and Owners’ Responsive Site Design.
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RazorfishSenior Information Architect (Consultant)
Oct. 2012 - Apr. 2013Greater New York City AreaWorked on a very large-scale web site consolidation/responsive redesign effort for State Farm. It was the first ever responsive transformation of their extensive digital properties. Worked with a very large and strictly-managed Design System to design screens. Wrote detailed Functional Specs.
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HugeExperience Architect (Consultant)
Aug. 2012 - Oct. 2012Brooklyn, NYWorked on the responsive redesign of The Jewish Agency web site.
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Dachis GroupSenior Information Architect (Consultant)
Jun. 2012 - Aug. 2012Greater New York City AreaLed UX practice and Content Strategy for US Cellular’s Calling All Communities Social Campaign and Custom CMS Interface. + Was recognized by the client for my work: "Quick note to say that my team reviewed the Calling All Communities voting site wireframes with me today and the work Dachis has done so far is terrific! We are thrilled with how the voting site has evolved and are confident that this year's voters will be met a more interactive experience that will deepen their consideration of USCC as a carrier or their loyalty as a current customer. Many thanks and looking forward to a successful campaign!" ~ Molly McCabe, Dir of Gov't Relations at US Cellular
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Blast RadiusSenior Information Architecht (Consultant)
Apr. 2012 - Jun. 2012New York, NYUX Design on Levi’s Made & Crafted, Levi’s Vintage Clothing, Dockers Product Sites, and Viagra Mobile Express Refills eCommerce Pitch.
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K Street PartnersInformation Architect (Consultant)
Aug. 2011 - Aug. 2011Greater New York City AreaUX Design on an Advil web site redesign.
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OrganicSenior Experience Architect (Consultant)
Sep. 2010 - Apr. 2012Greater New York City AreaUX Co-Lead on The Hartford Site Redesign/Consolidation and Specialized Bicycles Site Redesign; Senior UX on Hilton (Waldorf Astoria/Conrad) Hotels Site Redesign, Iams CRM Email Campaign, and Style United “Show Me the Money” Campaign.
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Domani StudiosSenior Information Architect (Consultant)
Jun. 2010 - Aug. 2010Brooklyn, NYUX Design on Starwood Hotels web site redesign and USA Gold campaign site.
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Digitas ClassicLead Interaction Designer (Consultant)
Jan. 2010 - Jun. 2010Greater New York City AreaUX Lead on several projects, including American Express (B to B Insurance Finder, Rewards Site Redesign, “Dossier” Black Card Integrated Experience Pitch), as well as projects for 1-800-CONTACTS, Cadillac, Delta, and Tribeca Film Festival.
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PlusgradeInformation Architect (Contract)
Dec. 2009 - Dec. 2009Greater New York City AreaUX Design on the Site Design project for Plusgrade, a travel industry startup.
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Lowe AdvertisingInformation Architect (Consultant)
Oct. 2009 - Nov. 2009Greater New York City AreaUX Design on the redesign of Aruba.com as well as a new concept for their proprietary Social Network, and Trip Planner.
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Self-EmployedSenior UX Design Consultant
Apr. 2007Miami, Florida, United StatesI collaborate with cross-functional teams to conceptualize and design digital solutions that solve business opportunities for clients. Extensive experience working with high-profile companies across many verticals in agency, consultancy, and in-house settings. Strong background in client-facing roles and on-site client work. Successfully working with fully remote teams since 2016. Types of projects worked on include: Digital Transformation / Re-Envisioned Customer Experiences / Omnichannel Experiences / Integrated Experiences / Enterprise Applications / Web-Based Intranet Applications / Multiplatform Apps / Advanced Analytics Dashboards / e-Commerce Sites / Mid-Very Large Web Sites / Mobile Apps / Games / AI and AR Integration / User Research
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MEplusYOU Agency (formerly imc2)Senior Information Architect
Apr. 2007 - Aug. 2009Greater New York City AreaStarted as a consultant and was hired in June 2007. Led UX on projects for high profile clients such as M&M’s, Campbell’s, Barilla, EMD Serono, Pfizer, Bayer, Johnson & Johnson, Unisys, PlaySkool, Sharp, Casio, and PNC Bank, CDW, and TD/Ameritrade. + Received imc2 Raise the Bar “Step Up” Award for my Lipitor.com wireframes receiving regulatory approval after only 1 review. + Received imc2 Raise the Bar “Step Up” Award for improving the relationship with the client on the FertilityLifelines.com project.
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IMG MediaTechnical Project Manager
Aug. 2005 - Apr. 2007Managed a development team and took on other roles, such as creating wireframes and site maps, Project Management, Account Management, Copywriting, Content Strategy, Site Management in a proprietary CMS, on various projects for NBC, NY Fashion Week, World Series of Poker, Laugh Factory, and Honeywell/Nobel.
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OgilvyInteractiveProject Engineer / Developer
Oct. 1999 - Nov. 2003Greater New York City AreaDirected the development on projects for clients such as Motorola, Pharmacia, Unilever, and Cisco. As a Developer, I worked on backend ASP code and SQL on projects for clients such as ONDCP, Kimberly Clark, Pond’s, Perrier, Kraft, Kodak, Pharmacia, and Ogilvy.com. Experimented with early mobile technology. This is where I first worked with a cross-functional team and worked closely with Information Architects. Started off as a freelancer, was hired after 2 months as a Developer, and was promoted 1 year later to Project Engineer.
Self-EmployedFreelance Developer
Aug. 1999 - Aug. 2005Greater New York City AreaDeveloped several web sites for various brands such as Trane, Bosu, and The Cortland Review, and B2B sales apps for pharmaceutical reps, at companies including FCB and Medsite.
Panasonic Services CompanyProgrammer/Analyst
Aug. 1996 - Dec. 1999Secaucus, NJDesigned, architected, and developed front and back end code for the company’s corporate web site and intranet. Designed and developed an intranet application that allowed our department's employees to create a profile and add documents to share with the team. Created structures for databases. Used ASP, SQL, VB Script, HTML, and JavaScript.
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