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Work Background
NBCUniversal Telemundo EnterprisesSr. Director Content & Marketing Strategy
Apr. 2022Miami, Florida, United StatesSR. DIRECTOR, CONTENT STRATEGY & PRODUCTION & EVENTS- NBCUNIVERSAL/TELEMUNDO 2021 to present Accountabilities: CONTENT AND STRATEGY:
• Design, lead, and execute innovative monetizable content and marketing social strategies for growth and monetization
• Analyze CRM data to identify trends, insights, and opportunities to increase audience reach and monetization • Establish KPIs and revenue objectives with the Content, Marketing, Sales, and Streaming teams
• Content roadmap: develop, plan, and execute the content strategy for day-to-day digital platforms and events (Billboard, Miss Universe, etc)
• Collaborate with sales to identify new market categories and develop on-demand branded and content/social solutions • Propose customized presentations for prospective and existing business partners
• Track key performance metrics and analytics to align with audiences' passion points • Cultivate and nurture the spirit of creativity and innovation across the organization
• Ensure campaigns adhere to the brand voice
• Establishing, renewing, and growing strong working relationships with current and prospective partners • Implement SEO strategies (on page, off page and technical) to ensure customer discovery
• Ensuring that the team adheres to budget throughout the fiscal year. EVENT PRODUCTION:
• Lead producer for special events. Pre-production planning, budgeting, and third party onboarding for live events (Latin Billboard, Miss Universe)
• Manage the procurement process, including evaluation, briefing, and liaison with agencies and invoice payments
• Policy and Procedure Contributions: Collaborate with the legal and operations team to ensure company policies are enforced
• Oversee and manage rehearsal scheduling for special events
• Produce live event coverage for social media and digital platforms
• Produce behind the scenes content for digital and social platforms
Univision Communications Inc.Univision App + UNOW Lead
Apr. 2018 - Mar. 2022Miami/Fort Lauderdale AreaAPP LEAD- UNIVISION 2017 to 2021
Responsible for:
● Implementing the app’s TVE and DTC strategies and expanding our long-term goals
● Assuring that the editorial voice of the brand is cohesive throughout platforms
● Incorporating editorial traits into the brand voice to potentially acquire new audiences
● Overseeing the APP’s editorial roadmaps
● Manage copy on all platforms: social, blog, newsletter, push notifications.
● Tracking key performance metrics and analytics to align titles with audiences' passion points.
● Execute SEO practices in all app copy/tags/keywords to maximize title discovery/rank on Google.
● Maximize usage monetization
● Work closely with the department to create a flow between all stages of content publishing (acquisition, implementation, promotion)
Univision CommunicationsDirector, Content and Events
Mar. 2000 - Apr. 2013Miami, Florida, United StatesCONTENT DIRECTOR- UNIVISION ● Oversaw the overall editorial roadmap for all entertainment properties.
● Applied analytics and trends to deliver users’ passion points on everyday coverage.
● Designed and articulated a vision for each site and monitored its growth through key performance metrics.
● Implemented a strong sales strategy to maximize revenue on every content piece/property.
● Created and maintained comprehensive project documentation on Salesforce and Jira
● Project managed all the tent pole coverage.
● Keep abreast of current industry trends and analyze market shifts to gain maximum market share and develop new unique, user-friendly content ● Researched SEO techniques and integrated popular highly converting keywords into copy. ● Ensured optimal user experience. PROFICIENT IN: Jira, Salesforce, Office, CMS, social platforms, Google Analytics
FLUENT IN ENGLISH/SPANISH
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