KAP GamesMarketing Manager
Jan. 2022Philippines• Led and managed a team of 30 marketers to achieve business goals, fostering a culture of collaboration and excellence.
• Developed and implemented marketing strategies to achieve business goals
• Championed brand development efforts by defining key brand messages, positioning strategies and unique selling propositions, strengthening the company's footprint in the market.
• Developed and managed marketing budgets to ensure that resources were allocated to the most effective marketing initiatives
• Planned, executed, and managed marketing campaigns from start to finish and tracked results, ensuring that all campaigns met their goals.
• Developed and executed social media marketing campaigns that built brand awareness, generated leads, and converted them into customers, increasing social media engagement
• Created and distributed high-quality content that attracted and nurtured target audiences
• Worked closely with graphic designers, video editors, content creators, and web developers to create visually appealing and impactful marketing materials for various platforms
• Collected, analyzed, and interpreted marketing data to measure the success of campaigns, identify areas for improvement, and make informed decisions.