Jessie Aspiras - Product Designer, nerdgeschoss GmbH

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Work Background

nerdgeschoss GmbHProduct Designer

Dec. 2021Berlin, Germany• Conducts competitive analysis and research to understand user needs and market trends • Collaborate with cross-functional teams, including product managers, engineers, and stakeholders • Gather design requirements from the product manager • Create user flows, wireframes, and prototypes to communicate and test the functionality of the design concepts • Create user interfaces, product graphics, and visual designs that are both aesthetically pleasing and easy to use • Develop UI style guide and standards • Create a design system and apply tokens to all components using the Figma Tokens to ensure consistency • Present design studies/concepts and solutions with clients and co-workers • Manage multiple projects and timelines simultaneously, prioritizing tasks and deadlines effectively. • Keep up with current design trends, technologies, and best practices, and incorporate them into product designs as appropriate • Participate in product development cycles from ideation through launch, and providing design support throughout the process.

MoneyGram InternationalCreative Manager, Global Brand

Oct. 2019 - Nov. 2021Makati, Philippines• Led successful creative campaigns and projects that achieved global business objectives and resonated with global audiences. • Developed and implemented creative strategies that aligned with business goals and supported the company's overall brand and marketing initiatives. • Collaborated closely with cross-functional teams, including, brand, marketing, product management, and sales. • Stayed up to date on industry trends, technologies, and best practices, and incorporated them into creative work as appropriate. • Developed and maintained relationships with external vendors, agencies, and freelancers. • Developed and implemented processes and tools to streamline the creative workflow and increase efficiency and productivity. • Successfully managed and resolved conflicts and challenges that arose during the creative process.

OrienteDesign Lead, Product

Nov. 2017 - Oct. 2019BGC, Taguig City, Metro Manila• Collaborated with regional tech, product, and design teams (Shanghai and Taiwan) to define product requirements and design solutions that meet user needs and business goals. • Improved product UX copy to enhance the user experience and ensure consistency with the brand voice and tone. • Provided direction and guidance to product designers to ensure that designs are high-quality, meet project requirements, and are delivered on time. • Implemented process improvements to ensure product quality and increase teams' efficiency and productivity, including the adoption of new tools and methodologies. • Created and maintained the brand identity for Cashapay, ensuring that all visual and written content aligned with the brand's values and messaging. • Designed the overall functionality of the products, including user flows, wireframes, and prototypes, to ensure that they meet user needs and business goals. • Created UI design concepts and delightful user experiences that are both aesthetically pleasing and easy to use, ensuring that they are consistent with the brand's visual identity and meet project requirements. • Lee and managed a team of product designers, providing feedback, guidance, and support to help them develop their skills and produce high-quality work. • Set the design thinking process for the entire Cashapay team, ensuring that design is integrated into all aspects of product development and that user needs and feedback are prioritized throughout the process.

Ogilvy & MatherFreelance Art Director

Mar. 2017 - Jun. 2017NCR - National Capital Region, Philippines• Designed social cards • Edited social media video content • Created brand key visuals for ad campaigns Brands: Knorr, TRESemmé, Promil Gold, Pond's Men, Lady's Choice

NuWorks Interactive Labs, Inc.Art Director

Aug. 2013 - Sep. 2016Pasig City, Metro Manila• Led and managed a team of Web/Graphic/Interactive Designers, providing guidance, feedback, and mentorship to help them develop their skills and produce high-quality work. • Developed concepts and ideas for campaigns and projects, collaborating closely with the creative and marketing teams to ensure that designs aligned with project objectives and brand guidelines. • Art directed photo and video shoots for print and digital content, ensuring that the final product was consistent with the creative vision and met project requirements. • Set the art direction and created the key visual for digital ad campaigns and projects from ideation to execution, ensuring that designs were both visually appealing and effective in achieving business goals. • Designed websites with a focus on mobile and tablet optimization, creating intuitive and user-friendly interfaces that meet user needs and project requirements. • Designed social media cards (GIFs, videos, images) for Facebook, Twitter, and Instagram, ensuring that designs were visually engaging and aligned with the brand's visual identity and messaging. • Designed ads for print, including magazines, billboards, buses, LED displays, and other formats, ensuring that designs were visually appealing, effective in communicating the message, and met technical requirements for print production. • Designed packaging and promotional materials, ensuring that designs were both visually appealing and functional in communicating the product's features and benefits. Brands: Acer, Belo Essentials, Belo Acne Pro, Belo Sun Expert, Belo Kojic, Bounty Fresh, Canon, Chowking, Goldilocks, Greenwich, Heinz, Jollibee, Monde Nissin, Nestle Ice Cream, Nestle Temptations, Nestea, Resort's World Manila, and Skyflakes.

Dual Action BlenderJunior Art Director

Feb. 2011 - Jul. 2013Makati City, Philippines• Designed and art-directed websites, mobile apps, Facebook apps, billboards, print ads, and other ATL collaterals, ensuring that designs were visually appealing, effective in communicating the message, and met project requirements. • Participated in brainstorming sessions and contributed creative ideas and initiatives for digital campaigns, collaborating closely with the creative and marketing teams to ensure that designs aligned with project objectives and brand guidelines. Brands: Nivea, Samsung, Watsons, McCormick, Nescafe, and Mentos.

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