FLEETCORGrowth Partnership Marketing Manager
Sep. 2022 - Jan. 2024Atlanta, Georgia, United StatesI have a proven track record of building and scaling successful partnerships by blending strategic research, efficient automation, and meticulous performance tracking. I begin with a deep-dive analysis to identify and vet ideal partners, ensuring a strong alignment with our brand and growth objectives. By implementing targeted marketing automation, I streamline collaborative campaigns, from joint content creation to co-branded promotions, maximizing efficiency and impact. My approach is relentlessly data-driven, utilizing key performance indicators (KPIs) to continuously measure the ROI of each partnership, identify optimization opportunities, and drive sustainable, predictable growth for both our company and our partners.