Inna Moreira

Founder @Happy Crocus Oy

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingMarketing DirectorBusiness Owner📝 Influencer or BloggerGrowth HackerUX/UI Designer🐦 Design✨ Business OwnerBloggerCommunity ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSMM ManagerSEO Manager

I am a dynamic and creative marketing professional with extensive experience in digital marketing, content creation, and strategic campaign management. As the founder and CEO of Happy Crocus Oy, a marketing agency, I have honed my skills in driving brand growth, engaging target audiences, and delivering high-impact marketing solutions. My entrepreneurial background has equipped me with a deep understanding of the startup ecosystem, allowing me to effectively support and collaborate with emerging businesses. With a passion for innovation and a strong focus on results, I bring a unique blend of strategic thinking and hands-on execution to every project I undertake.

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Work Background

Happy Crocus Board member & Founder @ Happy Crocus Oy

Sep. 2023Uusimaa, Finland

Nordic Inclusify ryLead Of Marketing And Communications- volunteer

Apr. 2021 - Jan. 2023Helsinki, Southern Finland, FinlandVolunteering experience. ▪️ Co-Lead for Marketing and Communications, Non-Profit Organization ▪️ Responsibilities: Creating a strong social media presence, raising awareness, and generating relevant and engaging content ▪️ Goals: Promoting online events and cultivating an inclusive, diverse, and equitable community Key achievements: ✅Developed a strong social media presence, raised awareness, and generated relevant and engaging content for the organization. ✅Promoted online events and facilitated the growth of an inclusive, diverse, and equitable community. ✅Created a welcoming and inclusive space through thoughtful language, imagery, and event initiatives. ✅Ensured that everyone within the community felt seen, heard, and valued. ✅Contributed to a stronger and more vibrant community that reflected the organization's values. ✅Helped create positive change in the world through the mission of the organization.

ShowellDigital Marketing Manager

Jan. 2022 - May. 2022Helsinki Metropolitan AreaFixed term ▪️ Product Marketer with a proven track record in the B2B SaaS industry // Reporting directly to the CMO ▪️ Responsibilities encompass performance marketing strategy, conversion rate optimization (CRO), search engine optimization (SEO), data analytics, budget management, and social media strategy ▪️ Successfully established and expanded the growth marketing function, with plans for team expansion Key achievements: ✅ Accelerated monthly inbound pipeline volume by 14% through the successful launch of new marketing channels. ✅ Developed and executed social media strategies to increase brand awareness and engagement. ✅Generated a 10% increase in conversions by creating and promoting compelling lead magnets, such as ebooks, webinars, and email courses. ✅Designed all graphical elements for social media, including visuals, banners, and promotional materials, ensuring a consistent and visually appealing brand presence. ✅ Achieved a 2.6x increase in conversion rate from MQL (Marketing Qualified Leads) to opportunity after implementing comprehensive end-to-end data analytics, enabling the identification of funnel bottlenecks and content offers. ✅ Spearheaded and executed impactful initiatives aimed at driving marketing-generated pipeline growth.

Anora Group PlcMarketing Content Specialist

Sep. 2021 - Jan. 2022Helsinki, Southern Finland, FinlandFixed-term contract. ▪️ B2C, spirits, distilled beverage and wine// Reporting to Marketing Director ▪️ Ownership of managing the online presence and digital marketing activities for flagship brands, including Koskenkorva vodka, O.P. Anderson aquavit, and Larsen Cognac. ▪️ Developing and implementing effective social media strategies to enhance brand visibility and engagement., Key Achievements: ✅Managed the online presence of flagship brands, including Koskenkorva vodka, O.P. Anderson aquavit, and Larsen Cognac, during a fixed-term contract. ✅Oversaw the brand's digital presence and ensured a strong online presence. ✅Developed and implemented effective social media strategies to enhance brand visibility and engagement, resulting in a 20% increase in followers across platforms. ✅Managed online communities to foster a close relationship between consumers and the brand, resulting in a 15% increase in user-generated content submissions. ✅Created engaging content for the brand's website and blog to attract and retain customers, resulting in a 25% increase in website traffic and a 10% decrease in bounce rate. ✅Collaborated closely with bartenders and restaurants to strengthen brand association, resulting in a 30% increase in brand mentions and UGC.

PrönöDigital Marketing Trainee

Feb. 2021 - Apr. 2021Helsinki Metropolitan Area▪️ B2B & B2C, digital platfrom startup // Reporting to CEO ▪️ Creation and presentation of pitch materials, including proposals and presentations, to effectively communicate the value of clients' products or services to potential customers. ▪️ Development and implementation of comprehensive content strategies for digital media. ▪️ Assistance in creating and optimizing website portals and social media pages to enhance clients' online presence. ▪️ Monitoring and analyzing performance metrics to make necessary adjustments for optimal results. Key achievements: ✅Created and delivered pitch materials resulting in a 30% increase in client acquisition. ✅Developed and implemented content strategies that led to a 50% increase in website traffic and a 20% boost in social media engagement. ✅Assisted in the optimization of website portals and social media pages, resulting in a 40% improvement in online visibility and a 15% increase in lead generation. ✅Utilized performance metrics to make data-driven adjustments, leading to a 25% improvement in conversion rates and a 10% decrease in cost per acquisition. ✅Conducted competitor reviews that revealed valuable insights and enabled clients to outperform their competitors in ad placements, keyword usage, and landing page strategies. ✅Received positive feedback from clients for providing exceptional support and going above and beyond expectations, resulting in a 95% client satisfaction rating. ✅Consistently achieved and exceeded project goals, resulting in recognition and appreciation from clients and colleagues. Analytical Skills Communication E-Commerce Negotiation Problem Solving

Compass GroupRestaurant Worker

Jun. 2019 - May. 2020FinlandPart-time job during my university studies in Finland. Seating customers, taking orders, refilling the buffet, maintaining the cooking area clean.