Reddit, Inc.Director Of User Experience
Jan. 2021 - Oct. 2023San Francisco Bay AreaEffectively managed and coached five UX teams, namely Design Foundation (System Design), Growth, Internationalization, Developer Platform, and Contents Design, with the goal of modernizing and enhancing the overall quality of Reddit’s product development experience. Spearheaded a team of designers in a complete redesign of Reddit.com’s web presence. Our collaborative work with design technologists and frontend engineers led to the overhaul of the frontend architecture, facilitating the integration of a modernized design system that is closely tied with our tooling and code. Successfully conceptualized and implemented a novel vision and strategy for our design organization’s operations. This included introducing essential UX design processes, such as review, sign-off, executive approval, and streamlining. Moreover, I’ve educated our designers to incorporate these modernized processes into their daily design work. My recruitment efforts have brought top-tier design talents on board, creating one of the highest-performing teams within our design organization. The team’s retention is largely due to our democratic design process.