BAFSSVP | Chief Strategy and Marketing Officer
Jun. 2021 - Jul. 2024Fintech SAAS provider organizational lead for all marketing, branding, product management, design, corporate and product strategy for lending institutions from Alaska to Florida. Developed and launched the company’s selling strategy, marketing platforms, and funnel development methodology automating lead delivery from various marketing channels to sales and onboarding teams. Owner of all media and brand strategy, driving a unified creative content direction that aligned with application appearance product roadmap objectives as a part of the larger brand strategy. Designed and drove the execution of the company’s pricing, bundling, and portfolio management structure, driving efficiencies and ROI improvement.