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Work Background
BAFSSVP | Chief Strategy and Marketing Officer
Jun. 2021 - Jul. 2024Fintech SAAS provider organizational lead for all marketing, branding, product management, design, corporate and product strategy for lending institutions from Alaska to Florida. Developed and launched the company’s selling strategy, marketing platforms, and funnel development methodology automating lead delivery from various marketing channels to sales and onboarding teams. Owner of all media and brand strategy, driving a unified creative content direction that aligned with application appearance product roadmap objectives as a part of the larger brand strategy. Designed and drove the execution of the company’s pricing, bundling, and portfolio management structure, driving efficiencies and ROI improvement.
eSentireSenior Product Marketing Manager
Jan. 2019 - Jan. 2021Monroe,Responsible for cybersecurity product portfolio management, tiering, bundling strategy, and messaging in support of roadmap objectives. Pricing and offer management owner for all new product launch and enhancement activities required in pursuit of company strategic goals. Analytics and profitability lead for all new and existing and roadmap items.
Oglesby Financial GroupDirector Of Operations
Jan. 2015 - Jan. 2018Monroe, Louisiana AreaEnd to end business manager responsible for all securities business operations including marketing, brand management, information technology, events planning, compliance, vendor management, sales and customer care. Prospect roadmap owner accountable for cultivating and developing prospect relationships until their ultimate conversion to firm clients. Organizational designer building and developing teams capable of accomplishing diverse current and future firm goals.
CenturyLinkSenior Product Marketing Manager
Jan. 2005 - Jan. 2015Product strategy and marketing leader successful in defining and executing new key strategic residential and business corporate product initiatives including video, data, and cloud applications products. Roadmap owner accountable for developing the product vision and scope critical to maintaining a progressive competitive advantage across diverse markets. Tactical and operational product manager dedicated to driving industry leading product performance vital to surpassing company unit and financial objectives. Product analytics lead responsible for developing and reporting performance metrics to leadership as well as constructing tools and infrastructure necessary to allow internal partners direct data and analytics access.
CenturyTelProduct Manager | Market and Financial Analyst
Jan. 1997 - Jan. 2005Team lead with regard to all market specific business planning requirements for High Speed Internet, growing the business from 5,000 customers to over 150,000. Asked to serve on an internal Revenue Assurance Team to manage the relationship between CenturyTel and external partners to seek operational enhancements required to support a fast growing broadband business unit. Worked alongside Regional Sales Directors to align promotional product offerings with competitive threats in individual markets. Developed and managed product line revenue, expense and channel quota budgets for DSL residential and business segments for the $60 million product. Created financial analysis and forecasting for each DSL offering to prepare the senior executive team for earnings release and investor guidance.
Aviall, A Boeing CompanySales Representative
Jan. 1995 - Jan. 1997Dallas TexasDirected sales of new aviation equipment, parts, and contract maintenance for company’s largest account, Delta Air Lines; maintained partnerships with such international clients as Lockheed Martin, McDonnell Douglas, and JAL. Controlled inventory from purchase through warehousing and shipment of order until customer receipt. Spearheaded sales and logistics efforts to support airline customers during critical emergencies.
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