Sheri Thoman

Marketing Content Manager @Fitnessgram by GreenLight Fitness

United StatesEmail Marketing Manager💸 MarketingCopywriterBrand Marketing ManagerContent Manager

As the Marketing Content Manager at Fitnessgram by GreenLight Fitness, I have successfully developed and implemented effective content marketing strategies that significantly increased brand visibility and customer engagement. I have created high-quality content as well as manage a team of content creators, fostering a creative and collaborative environment. My innovative campaigns have consistently achieved our marketing goals, resulting in increased sales and customer retention.

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Work Background

FitnessGram® by GreenLight FitnessMarketing Content Manager

Jan. 2022Dallas, Texas, United StatesResponsible for developing and executing a comprehensive content strategy to drive brand awareness, engagement, and conversions. I'm a creative thinker with strong writing skills, possess a deep understanding of content marketing principles, and analyze performance metrics to optimize content initiatives. - Develop and implement a content marketing strategy aligning with overall business objectives and brand identity. - Identify target audience segments and create tailored content. - Produce high-quality, engaging content across various formats. - Collaborate with internal teams to gather insights, create and manage relevant content, and ensure consistent publication. - Optimize existing content to enhance performance and relevance. - Develop and execute content distribution plans across multiple channels. - Partner with industry experts to amplify content reach. - Monitor and analyze content performance, generate regular reports, and make data-driven recommendations for improvement. - Exceptional writing, editing, and proofreading skills. - Understand SEO principles and content optimization techniques. - Experienced with content management systems and marketing automation tools. - Proficiency in using analytics tools to measure content performance and ROI. - Excellent organizational and project management skills. - Creative thinker capable of generating innovative content ideas. - Strong interpersonal and communication skills for effective collaboration. - Knowledge of graphic design and video editing tools. - Familiar with social media advertising and PPC campaigns.

GreenLight Credentials LLCMarketing Communication Manager

Oct. 2021Grovetown, Georgia, United StatesResponsible for developing and implementing communication strategies that effectively promote the company’s products, services, and brand. Overseeing all aspects of marketing communications, including public relations, content creation, social media, advertising, and event coordination. I work closely with various departments to ensure consistent messaging and brand alignment. - Maintain and enhance the company’s brand identity across all communication channels. - Ensure consistency in brand messaging and visual representation. - Create high-quality content, including press releases, blog posts, newsletters, brochures, and social media posts. - Manage content to ensure timely delivery. - Coordinate press releases & media kits - Develop and implement social media strategies to increase brand awareness and engagement. - Plan and execute advertising campaigns across various digital, print, and broadcast media channels. - Work with external agencies to develop creative assets and manage campaign budgets. - Help organize and manage company events, trade shows, product launches, and webinars. - Coordinate logistics, promotional materials, and attendee communication. - Conduct market research to understand industry trends, competitive landscape, and customer needs. - Analyze campaign performance and provide insights to optimize future strategies. - Foster a positive internal culture and promote employee engagement. - Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging.

FreelanceFreelance Marketing Specialist

Feb. 2017Grovetown, Georgia, United StatesI help businesses and organizations develop and implement effective marketing strategies and manage various marketing activities, from research and strategy development to content creation and campaign management. - Conduct market research to understand industry trends, target audiences, and competitive landscape. - Analyze data to identify opportunities and threats, providing actionable insights for clients. - Develop comprehensive marketing strategies tailored to clients’ specific needs and goals. - Create high-quality content for various platforms, including blogs, social media, websites, and email campaigns. - Develop compelling marketing materials such as brochures, flyers, and newsletters. - Plan and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media marketing. - Monitor and analyze campaign performance, making data-driven recommendations for optimization. - Help clients establish and maintain a strong brand identity. - Ensure consistent messaging and visual representation across all marketing channels. - Develop and implement social media strategies to increase brand awareness and engagement. - Create and schedule social media posts, interact with followers, and manage online communities. - Plan, execute, and manage marketing campaigns from start to finish. - Coordinate with other freelancers or client teams to ensure timely delivery of campaign elements. -Regularly communicate with clients to provide updates, gather feedback, and discuss strategy adjustments. - Prepare and present detailed reports on marketing activities, performance metrics, and ROI. - Develop strategies to attract and convert leads into customers. - Optimize client websites and landing pages for better lead capture and conversion rates. - Manage multiple projects simultaneously, ensuring all deliverables are met on time and within budget. - Coordinate with external vendors or other freelancers when necessary.

Art of ActivationBusiness Development & Marketing Manager

Mar. 2021 - Mar. 2023

Pole Star Experiential LearningDigital Marketing Manager

Feb. 2017 - Mar. 2023Lakeland, Florida Area

Mastery CodingEducational Partnerships Manager (formerly EyeQXL)

Aug. 2018 - Dec. 2018Lakeland, Florida Area- Assisted in the marketing content initiatives to develop the brand and increase brand awareness to develop and improve online engagement. - Followed up with email campaign distribution correspondence. - Organized marketing initiatives to capture new leads. - Developed ad campaigns based on the feedback and opportunities for growth across social media channels. - Monitored pipeline to deliver sales and target new customers.

K12 EducationEducator

Aug. 2005 - Aug. 2017Blythe, GA