Marcela Varela

Founder & Marketing Director @La Pausa Studio

Communications ManagerStrategic MarketingDigital MarketingCampaign ManagementMailChimpCommunity ManagerBrand AnalyticsContent CreationMarketing DirectorContent ManagerBrand ManagementEmail Marketing ManagerCopywriterCreative ProducerGraphic DesignerProduct DesignerIllustrator🐦 DesignB2BBrand DesignerB2CCommunication DesignerPresentation DesignerBusiness OwnerFounderMarketingTech🔥 Startup FounderBrand Marketing Manager💸 Marketing

I am a Marketing professional with more than 15 years of experience in handling Local and Regional Brands. I have launched and lead successful products and brand initiatives providing planning, project management, digital strategy and commercial oversight in order to assure business growth and brand expansion. I am highly skilled in delivering creative insights to develop and execute successful digital marketing strategies, and in drive efficiencies in the communication campaigns execution

Feedback from Marcela’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

La Pausa Studio.Co-Founder & Marketing Director

Nov. 2021ArgentinaLa Pausa Studio is a Marketing Studio based in Madrid & Buenos Aires. It provides services of branding, marketing management, social media content and production, campaing & paid media strategy and websites design. My role is to coordinate the agency as a marketing digital consultant and a part time project.

SOARING CONSULTINGSr. Brand Marketing Manager

Jul. 2018 - Dec. 2022ArgentinaStrategic Marketing for companies. Developing strategic communication and contents for advertising, trainings and in-company projects. Designing Marketing 360 Strategies. Designing and planning strategies of launch and activation for different audiences. Designing digital and social media strategy. Market research, brand positioning, pricing, sales and ad hoc projects.

Natura &CoSr. Regional Brand Manager - Fragances

Aug. 2015 - Jul. 2017Vicente Lopez, Buenos AiresResponsible for activating brands for Latin America. Market analysis and detection of opportunities. Launch of a new fragances brand in the premium market segment. Responsible for the digital marketing strategy. Analysis and differentiated implementation of strategies for each of the countries according to their needs and characteristics.

Natura &CoSr. Campaing Planner - México

Jan. 2015 - Aug. 2015ArgentinaResponsible for the campaign planning for México. Planning and development of promotional strategies for all categories, for the end consumer and sales force. Simulation of scenarios based on sales estimates and projections for all promotions / campaigns. Preparation of Annual Budget. Analysis of results and Commercial Indicators. Preparation of Annual Outlook Indicator. Development of action plans for deviations. Ensure integration of the areas involved in the planning: O&L, Demand Planning, Sales, Marketing, Business Units.

Natura &CoSr. Regional Category Planner - Fragances

Aug. 2013 - Dec. 2014ArgentinaResponsible for the category planning for Latin America. Planning and development of promotional strategies for Fragances, for the end consumer and sales force. Campaign portfolio mix. Simulation of scenarios based on sales estimates and projections for all promotions / campaigns. Preparation of Annual Budget. Analysis of results and Commercial Indicators. Preparation of Annual Outlook Indicator. Development of action plans for deviations.

AvonJr. Regional Brand Manager - Fragances

Nov. 2011 - Aug. 2013San FernandoPlanning of campaigns of Beauty products. Analysis of best market practices and monitoring of competition. Identification of business opportunities. Development of new products. Results presentation. Analysis of the main business indicators (KPI's). Development and implementation of promotions according to business strategies. Interaction with all sectors of the company.