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Work Background
Restaurant Owner
ILLO Japanese RestaurantRestaurant Owner
Mar. 2023Manila, National Capital Region, PhilippinesComing from a 15-year career in the media industry - both traditional and digital, I ventured into a life in the food and beverage industry. Together with my family, we opened a Japanese Restaurant. Well loved by university students in the University Belt of Manila, ILLO, the restaurant is thriving.
Content Operations Manager for PH
bilibili GroupContent Operations Manager for PH
Oct. 2022 - Apr. 2023PhilippinesEmployee #4 at Bilibili Philippines. Launched onsite & online campaigns and events to introduce the presence of Bilibili in the country. Executed partnerships with local media outlets to drive viewership and recognition to the new platform.
Lead, Content Programming
ByteDanceLead, Content Programming
Jun. 2022 - Oct. 2022PhilippinesExecuted market big-event from an in-app editorial perspective, and worked closely with the market community & marketing teams to align on creative programming work for cross online-offline campaigns. - Lead daily trends and viral operations - Provided creative solutions for campaign executions which yielded high ROI for TikTok projects - Managed news media partnerships for consistent media presence of TikTok PH
Community Operations - News Trends Content Programming
ByteDanceCommunity Operations - News Trends Content Programming
Nov. 2021 - Jun. 2022Philippines
Owner
Bangon ProductsOwner
Aug. 2020 - Aug. 2022PhilippinesOwned a start-up up company that gave livelihood to Filipino traditional weavers during the coronavirus pandemic by incorporating their craft into daily wear.
News Reporter
ABS-CBN CorporationNews Reporter
Dec. 2017 - Apr. 2021PhilippinesMultiplatform Reporter for ABS-CBN tackling end-to-end human interest stories from features to government, crime, and disaster. Pioneer Digital First Journalist of ABS-CBN & Author of investigative special reports for ABS-CBN News Digital.
Media Campaign Manager
CognizantMedia Campaign Manager
Jan. 2017 - Nov. 2017PhilippinesManaged advertising campaigns for the world’s biggest video sharing platform by ensuring smooth end-to-end processes (inventory forecasts, budget study, target studies & performance reporting).
Senior TV News Correspondent
GMA Network, Inc.Senior TV News Correspondent
Mar. 2012 - Aug. 2016NCR - National Capital Region, PhilippinesTenured Journalist for TV & Radio. Mainly focused on human interest, disaster & calamity reporting Took the frontlines during calamities Super Typhoon Haiyan (Yolanda) & Typhoon Ondoy.
Segment Producer / Program Researcher
GMA Network Inc.Segment Producer / Program Researcher
Apr. 2009 - Mar. 2012News and Public AffairsResearched and produced award-winning Philippine documentaries that tackled & exposed country-wide corruption focused mainly on socio-political issues.
Post Production Assistant
GMA Network Inc.Post Production Assistant
Aug. 2008 - Apr. 2009NCR - National Capital Region, PhilippinesAssisted in the repurposing of entertainment and news programs for airing overseas. Mainly focused on audio scoring.

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