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Work Background
BCD Meetings & EventsAccount Director, Meeting Solutions + Venue Search
Sep. 2022Edina, Minnesota, United StatesLead account management and business development efforts for North America collaborating with strategic partners across BCD’s venue sourcing and meeting management 65+ account (and growing) customer portfolio. Responsible for developing strategic solutions and value propositions, building go-to-market-plans, and driving comprehension, adoption and revenue with event & agency partners across the globe. Built multi-year strategy to transform go-to-market philosophy from products to selling solutions, with year 1 deployment resulting in 20% new customers, +65% average revenue per participating customer, and $6 million in incremental revenue. In 2023, Produced a 16-episode podcast series called Meetings Matter Chatter found on Apple pod and Spotify sharing thought leadership with our customers.
BCD Meetings & EventsAccount Director
Mar. 2019 - Aug. 2022Greater Minneapolis-St. Paul AreaCame back to BCD to their Life Sciences division to lead the business strategy and sales across North America for the Johnson & Johnson account. The role included managing an internal team and lead agency supervision of external agency partners. Responsible for planning & activating annual brand & user experience plans for multiple JNJ brands. Drove awareness, action & sales from plans via virtual meetings, social community engagement, speaker series, etc. • Impact: Generated a 10% YOY sales increase for BCD by reversing complaints and service challenges with breakthrough PR and event activation that yielded $5m revenue target during Covid shut down when every event shifted from in person to virtual.
• Highlight: Cultivated, negotiated & managed brand partnerships with high-profile speakers (Oprah Winfrey, Shonda Rhimes, Serena Williams, Tory Burch and others) that drove engagement in a high profile virtual / hybrid women’s speaker series project called WLI Elevate generating 50% revenue growth for our meetings department.
Platinum DMC CollectionRegional Account Director, Pacific Northwest Region
Apr. 2018 - Feb. 2019Greater Minneapolis-St. Paul AreaI supported Minneapolis Corporate and the Pacific Northwest regions. I also managed and created content for social media for the company.
Royal Foundry Craft SpiritsCo-Founder, Chief Marketing Officer
May. 2016 - Aug. 2021Minneapolis, Minnesota
American Express Global Business TravelStrategic Account Manager
Jul. 2015 - Jan. 2018Virtually working from Edina, MNRecruited and hired to strategically support several strategic meeting management clients including United Health Group, Salesforce, CDK Global and AECOM with stakeholder engagement, analytics, sourcing and contract management strategies. In my first people management role, I managed three direct reports across three regions (NORAM, UK and APAC) and oversaw a team of 10+ sourcing managers. Proven experience to own and develop business partner relationships with cross functional teams within each client I managed. •Impact: Achieved/exceeded client cost avoidance/savings goals by 10-20% each year. Lead cross functional teams, which provided exceptional service for each client we represented, while serving as the point of escalation for customer and operational issues Developed and executed measurable activation plans to meet both client and agency organizational goals to include growth, innovation and expansion of services. Conducted regular business reviews with client business partners to continue the partnerships and align on future business solutions. I left AMEX GBT on Jan 31, 2018 to open Royal Foundry Craft Spirits.
Minnesota Chapter of MPIVice President of Communications
Jun. 2011 - Jun. 2012Minnesota Chapter of MPI
CWT Meetings & EventsNORAM Program Manager
Dec. 2010 - Jun. 2015Greater Minneapolis-St. Paul AreaI consulted on the development or launch of my client's meeting management programs. I provided ongoing strategic management assisting with strategy design, policy development, resource modeling, payment solutions, business intelligence (including HCP reporting/tracking), strategic contract management and helping client's find a technology solution that fits their program's needs. I've developed an automated customer survey, figured out better ways to track their SLA's, written and developed operations manuals, drafted hotel contracts and RFP forms and enhanced their negotiated savings strategies. I consider myself a SME in stakeholder engagement, strategic contract management and developing process efficiencies.
BCD Meetings & Incentives on the Honeywell Meeting Solutions teamEvent Manager
Dec. 2006 - Dec. 2010Minneapolis, MNIndependently sourced, planned and executed 100+ events per year, several of which where international in focus. Strategically managed supplier relationships (hotels, ground transportation, DMCs, etc.) Served as marketing/PR person for program communications and marketing/stakeholder engagement strategies Trained stakeholders about the benefits of using the meeting management solution
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