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Work Background
RastroMedia Buyer
Jun. 2022Rio de Janeiro, Rio de Janeiro, BrasilRASTRO is an independent advertising agency based in Rio+anywhere. Collaborate with creative teams to develop impactful advertising campaigns that drive higher engagement. Monitor and optimize campaigns in real-time to ensure the delivery of desired outcomes. Adapt strategies to address changes in market conditions, resulting in increased sales. Conduct market research to identify target audiences and optimize media placement. Create comprehensive reports that track and analyze media performance, resulting in increased ROI from campaigns.
Fronte HubInbound Marketing Analyst II
Feb. 2021 - Feb. 2022Fortaleza, Ceará, BrasilConducted customer segmentation and targeting analyses that enabled the company to focus on high-value customers and increase sales. Created a dashboard that visually represented key marketing metrics in real-time, allowing for quick and informed decision-making by management. Developed a set of KPIs to measure the success of marketing campaigns and track progress towards goals. Utilized A/B testing to optimize marketing campaigns and increase conversions.
Fronte HubInbound Marketing Analyst I
Oct. 2020 - Feb. 2021Fortaleza, Ceará, Brasil
Metropolitan BrandingSocial Media Producer
Sep. 2019 - Jan. 2020FortalezaAnalyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly. Developed and implemented an integrated media plan that leveraged multiple channels to reach target audiences.
Inova Empresa JúniorBrand Manager
Mar. 2019 - Jun. 2019FortalezaDeveloped and implemented strategies to build and strengthen brand identity. Managed marketing campaigns, analyzed market trends and consumer behavior, and ensured consistent brand messaging. Monitored brand performance and identified opportunities for growth and innovation.
MotirõSocial Media
Feb. 2019 - Oct. 2020A project created at the Federal University of Ceará aimed at sharing marketing knowledge with other students interested in learning or pursuing a career in the field. Evaluated media coverage and social media data to assess campaign performance and make strategic adjustments accordingly. Designed and executed a comprehensive media plan that utilized multiple channels to effectively reach target audiences.
Inova Empresa JúniorBusiness Consultant
Apr. 2018 - Mar. 2019Ceará, BrasilAnalyzed business processes and identified areas for improvement to enhance operational efficiency. Developed and implemented project strategies and solutions to meet client objectives and drive business growth. Provided expert advice and support throughout the project lifecycle, from planning to execution, ensuring successful outcomes.
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