Christiane Allen Iglesias

Director of Marketing @Ghelamco

Brand Designer✨ Business Owner🧨 ConsultingBusiness OwnerEmail Marketing ManagerDigital Ads ManagerEvent Producer💸 MarketingMarketing Director🐦 DesignBrand Marketing ManagerCommunications ManagerContent ManagerSEO Manager

With a decade of success in marketing and brand leadership, I specialize in brand management, marketing and creative collaboration. Over the past eight years, I've excelled as a Brand and Marketing Director for various companies, refining my ability to build strong client relationships and lead creative teams. My passion lies in fostering environments where innovative ideas thrive, working closely with clients to bring their visions to life. I have a proven track record of driving impactful 360-degree campaigns across industries such as luxury, real estate, and arts & culture, with experience working with prestigious brands like Pro Hunter, Aman and Missoni. My key strengths include: - Brand Strategy and Management: Experienced in developing and executing comprehensive brand strategies that align with market trends and business objectives, ensuring consistent brand messaging and growth. - Client Relationship Building: I excel at establishing and nurturing strong connections with clients, ensuring their goals and visions are prioritized in every project. - Team Leadership: I have a demonstrated ability to lead and manage creative teams, effectively handling resource planning, budget allocation, and mentorship. - Business Development: I actively cultivate relationships with vendors and partners, identifying new business opportunities that expand brand reach and drive lead generation. - Financial Management: I am skilled in managing campaign and project budgets, ensuring financial processes are efficient and overseeing overall client revenue, budgets, and accountability. - Campaign Management: Extensive experience in managing complex campaigns from conception to completion

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Design

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Work Background

Ghelamco UKMarketing Director

Apr. 2023London, England, United KingdomDevelop and execute strategic marketing plans to drive awareness and sales for the residential and commercial projects in Shoreditch and Battersea • Conduct market research and analyze consumer behaviour to identify target audiences and tailor marketing campaigns accordingly • Oversee the creation and production of marketing materials, including brochures, websites, advertisements, and social media content • Collaborated with sales teams to develop effective lead generation and conversion strategies • Manage digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising, resulting in increased website traffic and brand visibility • Coordinate with external agencies, such as creative firms, photographers, and videographers, to ensure the production of high-quality marketing assets • Monitor marketing analytics and key performance indicators (KPIs) to evaluate campaign effectiveness and make data-driven decisions for optimization • Conduct competitor analysis and market trend research to stay updated on industry developments and identify opportunities for growth.

Pro HunterDirector of Brand and Marketing

Mar. 2022 - Apr. 2023London Area, United KingdomResponsible for developing and implementing a comprehensive Communications and Marketing Strategy that covers collections and product launches, campaigns, company website, social media, and corporate events. Create seasonal plans and coordinate the creation of editorial content, manage client relationships and business partnerships. Additionally, own and manage the overall brand strategy and ensure consistent brand management across all platforms. Led the entire rebranding of the company and launch of the new ecommerce site.

OKO GroupDirector Of Brand Marketing

Jan. 2017 - Jul. 2021Miami, Florida, United StatesOversees the firm’s entire portfolio of exclusive real estate development projects in addition to spearheading corporate marketing initiatives. In charge of leading and supervising every facet of development marketing, from project inception to implementation, including marketing strategy, branding, public relations, print and digital advertising. Responsible for assuring our marketing strategies were aligned and effective for the sales team in order to produce the monthly goal sales. Responsible for opening the flagship office and sales gallery in Mexico City coordinating everything from the buildout of the space, operations, and marketing strategy.

And PartnersAccount Manager

Jun. 2015 - Nov. 2016Greater New York City AreaVital link with clients, suppliers, and staff in the administration of brand identity and strategic campaigns. Accountable for managing the creative team on the delivery of all printed and digital materials for multiple accounts, and the research and strategy for the restructuring of the Aman website, their social media initiatives, and their sales application. Responsible for maintaining client relationships, monitoring project outcomes, defining priorities, assigning tasks to the members of the project team, writing proposals on existing accounts and tracking deliverables and approvals from project kick-off through successful completion.

Conway+PartnersAccount Manager

Mar. 2014 - May. 2015Operated as the lead point of contact for any and all matters between the client and the creatives and was responsible for defining and developing branding strategies for the client based on extensive analysis and definition of target audiences, relevant consumer insights, and market trends. Managed a team of creatives and vendors by effectively communicating project scope, schedule, budget, and providing them with daily priorities. I ensured the timely and successful delivery of our printed and digital solutions according to customer needs and objectives, forecast and track key account metrics, and identified opportunities within territory to ensure growth attainment.

Lemon YellowAccount Manager

Jun. 2013 - May. 2014Miami/Fort Lauderdale AreaResponsible for developing brand strategy, execution, and successful delivery of all projects for multiple accounts in the realm of Architecture, Fine Arts, Food & Beverages, and Entertainment. Managed different types deliverables like print collateral, ad campaigns, websites, and video from conception to successful completion. Ensured that agency process and quality control requirements were met, so the final product was delivered on time, on budget and met the expectations of the client.

Charcoal StudioMarketing and Project Manager

Jun. 2010 - Apr. 2013Miami/Fort Lauderdale AreaEstablished strategic guidelines for the studio’s communications campaign and increased revenue through online media and networking. Developed and managed production of multiple studio projects for Art Basel and Winter Music Conference among others. Directed the creative team, project schedules, tasks, and deliverables.

Conde NastIntern

Sep. 2009 - Nov. 2009Miami/Fort Lauderdale AreaCoordinating Advertising/Client proofs for ads appearing in VOGUE, GLAMOUR, GQ and Architectural Digest Latin America and Mexico.