Nobel, LtdMid-level Product Designer (Research, Analysis, User Interface)
Jun. 2015 - Dec. 2017- Nobel Financial - Web, Android, iOS financial app
- Nobel Express - eCommerce website
- Nobel website - Android, iOS, eCommerce calling app
- WowApp - macOS, Windows, Android, iOS multifaceted app
- Nobel.ro - HR presentation website --------------------------------------------------------------------------------------------------------- - Done competitor analysis reports
- Lead meetings regarding brand positioning, identity, and content strategy
- Debated prioritization and estimations for the epics, stories, and tasks of the project sprints
- Analyzed customer calls and tickets
- Researched customers and potential customers using social media profiles
- Done in-depth interviews with customers through Facebook and Zoom
- Designed and launched surveys on targeted users
- Collaborated with Business Analytics to cover quantitative data to use for demographics perspectives, flow evaluations, and building assumptions
- Presented findings from user research analysis using customer journeys, mental models, experience maps, flow systems, and user diagrams
- Developed workflows together with senior stakeholders to effectively deliver artifacts from the requirements stage to the development stage
- Executed designs that extended past digital into the store setting
- Developed UX artifacts including streamlined scenarios, storyboards, flows, and system architecture and prototypes
- Applied Design Thinking & Jobs to be done methods
- A/B testing assumption variations and optimization initiatives
- Validated designs through research, including usability best practices, analytics, and direct interaction with customers, product managers, and client service
- Post-launch monitoring of the impact
- All operating system design
- Worked hands-on with developers
- Motion, illustration, and concept creation/visualization
- Create technical requirements and specifications documents