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Work Background
Razvan VidicanSr. Product Designer
Aug. 2018BelgiumI worked with all types of companies from a variety of fields and delivered dozens of research, user experience and user interface projects with the sole purpose of increasing new customer first conversions, engagement, recurrent conversions, decreasing churn and optimizing user flows and satisfaction.
European CommissionSenior Product Designer (Research, Analysis, User Interface)
Aug. 2018 - Sep. 2022Brussels Area, BelgiumUnifying approximately 400 websites under one ecosystem by creating templates and a design system for communication of Policy, Law, Events, Public Consultation, Vacancies, Projects, News, Person, Call for tender, Call for proposals, Funding programs, Topics, and custom pages. All this has in mind two perspectives: the EU citizens and institutional high, mid and low-level stakeholders. --------------------------------------------------------------------------------------------------------- - High, medium, and low-level stakeholder interviews
- Workshops with Officials, Writers, Admins, Webmasters, Designers, Analysts, Developers - Meetings and meeting notes
- Desk research - reading research studies and documentation on the state of the European Commission web presence
- Top task research method - User research preparation, execution, documentation
- Surveys and analytics strategy meetings and documentation
- Interviews with citizens and internal stakeholders
- Presented user research findings to stakeholders
- Affinity diagram
- Scenarios
- User goal stories alongside KPIs strategy meetings
- User task journey
- Information architecture
- UX writing and content strategy
- Drupal content-type strategy for template content
- Wireframes in Sketch and then migrated to Figma
- Prototype in Invision, then Figma
- UI design in Sketch and transition to Figma the library
- Worked on the European Commission and Union component library
- User testing - plan, execution, presentation
- Drupal CMS design
- Technical writing for developing the designs
- Design specs Quality Assurance
INGSenior Product Designer (Research, Analysis, User Interface)
Dec. 2017 - Aug. 2018Bucharest, Romania- ING Personal loan - Authentication security --------------------------------------------------------------------------------------------------------- - Stakeholder interviews
- Workshops with Marketing executives and specialists, Designers, Analysts, and Developers
- Meetings and meeting notes
- Desk research - reading research studies and documentation on the customer profile
- Jobs to be done method - User research preparation, execution, documentation
- Surveys and analytics strategy meetings and documentation
- Interviews with customers
- Presented user research findings to stakeholders
- Affinity diagram
- Scenarios
- User goal stories alongside KPIs strategy meetings
- User task journey
- Information architecture
- UX writing and content strategy
- Wireframes in Sketch - Prototype in Invision
- UI design in Sketch - Atomic design component library - User testing - plan, execution, presentation
- Technical writing for developing the designs
- Design specs Quality Assurance
Nobel, LtdMid-level Product Designer (Research, Analysis, User Interface)
Jun. 2015 - Dec. 2017- Nobel Financial - Web, Android, iOS financial app
- Nobel Express - eCommerce website
- Nobel website - Android, iOS, eCommerce calling app
- WowApp - macOS, Windows, Android, iOS multifaceted app
- Nobel.ro - HR presentation website --------------------------------------------------------------------------------------------------------- - Done competitor analysis reports
- Lead meetings regarding brand positioning, identity, and content strategy
- Debated prioritization and estimations for the epics, stories, and tasks of the project sprints
- Analyzed customer calls and tickets
- Researched customers and potential customers using social media profiles
- Done in-depth interviews with customers through Facebook and Zoom
- Designed and launched surveys on targeted users
- Collaborated with Business Analytics to cover quantitative data to use for demographics perspectives, flow evaluations, and building assumptions
- Presented findings from user research analysis using customer journeys, mental models, experience maps, flow systems, and user diagrams
- Developed workflows together with senior stakeholders to effectively deliver artifacts from the requirements stage to the development stage
- Executed designs that extended past digital into the store setting
- Developed UX artifacts including streamlined scenarios, storyboards, flows, and system architecture and prototypes
- Applied Design Thinking & Jobs to be done methods
- A/B testing assumption variations and optimization initiatives
- Validated designs through research, including usability best practices, analytics, and direct interaction with customers, product managers, and client service
- Post-launch monitoring of the impact
- All operating system design
- Worked hands-on with developers
- Motion, illustration, and concept creation/visualization
- Create technical requirements and specifications documents
eMAGMid-level Product Designer (Research, Analysis, User Interface)
May. 2014 - Jun. 2015Bucharest, Romania- World cup 2014 - web point-based game - Website improvements on Checkout flow, category pages, product pages, and search.
- eMAG foundation - presentation website
- Marketing materials --------------------------------------------------------------------------------------------------------- - I took ownership of parts of the product user experience, designing the interactions and interfaces. - Created documentation (design rules, mocks, animations) - I have analyzed and participated in user experience research and usability studies.
- I have participated in regular design reviews and other team-wide design efforts.
- Worked in an Agile Project Management environment
- Communicated effectively in a cross-functional product development team - Presented ideas and designs
- Participated in user testing. I have analyzed the data and adjusted the design according to the user's needs.
- Illustrations, icons, diagrams, templates, and style guideline documents for use in the developer documentation.
- Storyboards, mock-ups, and prototypes to effectively communicate interaction and design ideas.
eMAG.roJunior Product Designer (User Experience, User Interface)
Dec. 2012 - May. 2014- Meetings and workshops with project managers and determine the business objectives and requirements of the project
- Analyzed the client's or stakeholders' business needs and developed a concept to suit their purpose
Layouts and prepared them for print - Illustrative skills with vector graphics
- Design marketing and promotional materials including but not limited to email campaigns or off-site banners
- Training new employees
Fashionup Online MallJunior Product Designer (User Interface)
Jan. 2011 - Dec. 2012- Complete flows and redesign the FashionUP website
- Marketing campaigns and materials
- Managed the project workload for a Graphic Designer, Photographer, and Web Designer. --------------------------------------------------------------------------------------------------------- - Meetings and workshops with the CEO and marketing product owners, sales, domestic and international vendors
- Researched the previous version and gathered all the information and features in an Excel
Information Architecture
- Interaction design
- Visual design functions and tasks to effectively communicate the proper brand attributes, ideas, and concepts
- Packaging design
- Brand design
- I have developed tracks and helped manage comprehensive-time schedules to ensure design projects and packaging are delivered on time and within budget. - I've developed new design options on different viewports.
- I have managed, mentored, and trained other visual designers/interns. - I have researched new market trends in the online fashion industry
- Competitor research
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