Rebecca Caroe

B2B Marketing Consultant @Creative Agency Secrets

💸 Marketing📝 Influencer or Blogger🏐 SportsCommunications ManagerContent ManagerSEO ManagerEmail Marketing ManagerGrowth HackerCopywriterBloggerCommentatorPodcast HostCommunity ManagerInfluencerMarketing DirectorStreamerCRM managerCoachAthlete

Rebecca Caroe is a seasoned B2B Marketing Consultant at Creative Agency Secrets, a company known for its innovative approach to marketing solutions. With years of experience in the industry, Rebecca has developed a deep understanding of the complexities of B2B marketing, utilizing her expertise to help businesses grow and thrive. Her areas of speciality include strategic planning, brand development, and digital marketing. Rebecca is celebrated for her capacity to comprehend client needs and translate them into effective marketing strategies. Her approach is underscored by creativity, innovation, and a dedication to delivering measurable results. Prior to her role at Creative Agency Secrets, she honed her skills in several marketing roles, further enhancing her perspective and capabilities in the field.

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Work Background

DatamineCMO

Nov. 2023Auckland, New Zealand

Marketing AssociationB2B Special Interest Group committee member

Jun. 2022New ZealandSteering committee member to drive B2B marketing education and events for MA members.

Creative Agency SecretsB2B Marketing Specialist

Sep. 2006Auckland, New ZealandI am a business to business marketing expert working with medium sized New Zealand firms. I bring a digital focus to clients keeping them up to date with the latest marketing and business building technologies in the digital world. Clients choose me for their marketing, customer retention, product launches and new client business development. Working with me you will learn how to build digital communities using a creative mix of content marketing, brand-voice authority, SEO and a careful use of advertising and direct response strategies. And I've been writing a blog since 2006 on B2B marketing and business development http://creativeagencysecrets.com/blog

Legion of RowersBoard Member | Legion of Rowers

Aug. 2020Advocacy to advance masters rowing with improved coaching, athlete education and club resilience.

Callaghan InnovationWeb Copywriter

Apr. 2023 - Sep. 2023Auckland, New Zealand

New Zealand Trade and EnterpriseConsultant

Feb. 2021 - Apr. 2023Digital transformation coach working with owner managed businesses to set up best practice B2B digital marketing.

Lightning LabBusiness Mentor

Jan. 2017 - Apr. 2023New ZealandExpert business mentor on the FinTech accelerator programme for Lightning Lab specialising in marketing, sales, brand positioning.

Rose & ThorneBoard Member

Jun. 2017 - Aug. 2020Auckland, New ZealandSpecialist in digital transformation and Ecommerce.

Rowperfect UK LtdDirector

Nov. 1999 - Oct. 2018GlobalThe leading rowing sport educational resource and online community. Principal products are Coxmate amplification & speed measurement; rowing coaching ebook publishing, gifts for rowers, rowing coaching services. All our products are chosen for their technical superiority and their ability to help athletes and coaches improve skills and make faster racing boats give greater enjoyment. The RowingChat podcast interviews athletes, coaches and administrators from around the world in live interviews each month. "An expert coaching seminar".

NoticeMATCHBusiness Mentor

Apr. 2016 - Jun. 2016Auckland, New ZealandWorking through the Lightning Lab business incubator programme, Rebecca is a key advisor for NoticeMATCH on sales and marketing. Using her detailed B2B marketing track record and expertise in effective web marketing and data analytics, we are using the Lean Canvas Process during this intensive work programme.

SODA Inc.Innes48 Mentor

Mar. 2015 - Mar. 2015Hamilton, New ZealandThe Innes48 is a Weekend Business Startup competition. Rebecca was an expert digital marketing mentor to teams.

Lifetime Health Diary.comSales and Marketing

Feb. 2010 - Feb. 2014digital marketing, blogging, database, salesforce, online marketing, copywriting, public relations

BBC NewsOlympic Rowing Commentator

Jul. 2012 - Aug. 2012London, United KingdomStudio expert for Olympic Broadcast team on rowing events at London 2012 Olympic Games. Recruited as a result of blogging on Rowperfect UK and invited to join the Olympic Park broadcast team to commentate on the results of the Olympic Regatta.