Jan Klawer

Co-Founder @1-2-Taste

💰 Investor & VC🔥 Startup Founder💸 Marketing✔️ ITBusiness OwnerBusiness Development Manager💼 C-level Executive👍 Sales & BizDevMarketing DirectorCMO🧨 ConsultingFounder✨ Business OwnerProject ManagerInvestment AnalystAdvisor

1-2-Taste is an online marketplace for food and beverage ingredients, connecting suppliers and buyers in a seamless, efficient manner. The platform offers a wide range of ingredients, simplifying the sourcing process for food and beverage companies. As a co-founder, Jan Klawer is instrumental in leading the company's strategic direction, ensuring the platform's technology is robust and user-friendly, and fostering relationships with key suppliers and buyers. Under his leadership, 1-2-Taste is transforming the way food and beverage companies source their ingredients, promoting transparency, and driving efficiency in the industry.

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Work Background

1-2-TasteCo-Founder and CMO

Jan. 20201-2-Taste is the First Digital Flavour & Specialty Ingredients B2B Ecommerce Platform, offering medium and small size food producers the choice of more than 500 products via a digital marketplace.

CoviserConsultant and Partner

Jan. 2020Coviser is the adviser that collaborates with SMEs and their investors to grow their top-line, improve the bottom line and maximise exit value. We collaborate with you on growing your business internationally, on improving the performance of the business, and adapting a business model or structure for the digital age.

Shopping TomorrowMember Expert Groups Shopping Tomorrow

Mar. 2021 - Oct. 2023The Randstad, Netherlands"Marketplaces - Starting your own platform" is an Expert Group at Shopping Tomorrow. ShoppingTomorrow is the digital commerce platform for all e-commerce professionals. ShoppingTomorrow jointly explore, investigate and contribute to the transformation of B2C and B2B retail. The research platform was initiated by Thuiswinkel.org in 2013 and is now supported by over 20 Dutch industry and special interest groups.

1-2-Taste BVAdvisor Digital and Marketing

Jan. 2019 - Jan. 2020

ArtefactManaging Director Middle East and Africa - Emerging markets & Member of Strategic Committee

Jan. 2018 - Dec. 2019Dubai, United Arab EmiratesManaging Director for Artefact in Middle East, Africa, South Asia and other emerging market regions. - Accountable for P&L of Artefact in Middle East and Africa - Responsible for growth and business development - Responsible for 50 people team offering services for of digital performance marketing specialists in areas of Strategic Consultancy, Data Consultancy, Data Science, AI, Digital Marketing / Activation. Paid Search (PPC / SEM), Organic Search (SEO), Social Media Advertising, Display Advertising (RTB / Programmatic), Native Advertising, Remarketing, Affiliate Marketing, Data & Analytics and CRM consultancy and overall Digital / Ecommerce Strategy. - Accountable for client relationships with a/o Emirates Airline, Ooredoo Telecom, Dubai Parks & Resorts, Dubai Tourism (DTCM), flydubai, Meraas Leisure & Entertainment, Samsung MENA, Hertz Rent a Car, Accor Hotels MENA, Damac Properties, Dubai Properties, Estée Lauder, Virgin Mega Stores, Zara Home, Apparel Group, Chalhoub Group, Maserati, MoneyGram and many more. - Responsible for business development and company growth in Middle East and Africa

NetBoosterHead of Middle East, Africa and emerging markets - Managing Director

Nov. 2016 - Dec. 2017Dubai, United Arab EmiratesManaging Director for NetBooster in Middle East and Africa and emerging market regions. - Accountable for P&L of Artefact in Middle East and Africa - Responsible for set-up of APAC offices and organisation (Hong Kong, Kuala Lumpur, Singapore and Melbourne) - Responsible for team offering services for of digital performance marketing specialists - Accountable for all client relationships - Responsible for business development and company growth

NetBoosterHead of Middle East and Africa - Managing Director

Mar. 2015 - Oct. 2016Dubai, United Arab EmiratesManaging Director for the Dubai NetBooster office, covering Middle East and Africa. Growing a team of digital performance marketing specialists.

Netbooster MENACountry Manager UAE

Nov. 2012 - Mar. 2015Dubai, United Arab EmiratesManagement of the Dubai-based NetBooster team working on PPC / SEM, SEO, Analytics, Remarketing, Display/RTB and Social Media for various clients. Overall setup of Dubai-based company, office and team of digital performance marketing specialists from 10 different countries, speaking 15 languages.

Office Depot - VikingOnline Marketing Manager Europe

May. 2010 - Oct. 2012NetherlandsOnline Marketing Manager position managing team of 4 online marketing specialists (SEM; affiliate marketing; email / social media) and day-to-day management of agencies. Achievements: Redesign of Viking website as part of overall Viking rebranding project: agency selection, business requirements definition / coordination, design project coordination, implementation of new taxonomy. Strategies implemented using traffic drivers: - SEO: audits of SEO improvement areas with internal and agency team; implementation plan for technical and content changes. - SEA/PPC: strategy for restructuring Google Adwords accounts; new agency selection and strategy implementation. - Email marketing: event- and behaviour based email strategy; selection of new ESP partner; customer lifecycle email program definition and implementation. - Affiliate marketing / comparison sites:strategy and tactics elaboration with product data feeds, new customer acquisition focus. - Conversion attribution: Strategy definition to move away from last-click; partner selection for supporting platform. Other activity areas: remarketing/retargeting; social media marketing; business planning & case modelling.

Indivirtual DubaiDigital Marketing Consultant

May. 2009 - Apr. 2010Dubai, United Arab EmiratesResponsibilities at Indivirtual Dubai LLC, a full-service interactive agency: - Digital strategy, business concept development and implementation; - Development of internet as marketing, sales and business development channel; - Online Marketing (using the channels: Search Engine Marketing (SEM); Search Engine Advertising (SEA); Search Engine Optimization (SEO); E-mail marketing; Social Media Marketing; Online Partnership development) - Web site development project management

Red Park Internet ConsultancyOwner

Jan. 2007 - Dec. 2010Amsterdam Area, NetherlandsOut of Red Park performed interim online marketing and internet consultancy projects for these clients: - UPC Broadband, Netherlands: implementation of Online Campaign Management System in 11 European countries. - Nuon Retail B.V., Netherlands: managing project for online shop for energy saving products. - UTS Telecom, Netherlands: marketing project management for new web site; online marketing and sales for Chippie brand.

UPC Broadband - Liberty GlobalInterim Senior Online Sales & Marketing Manager Europe

Jul. 2008 - Mar. 2009Amsterdam Area, NetherlandsProject to implement Online Campaign Management System to improve effectiveness of online channel in 11 European UPC companies. Also refer to 'Projects'

Nuon (a Vattenfall company)Interim Markt Manager Online Shops

Jan. 2008 - Apr. 2008Amsterdam Area, NetherlandsDevelopment of new version of Nuon's online shop for energy saving products: online marketing; web shop improvements; project management; marketing plan and KPI development and monitoring. Also refer to 'Projects'

Strokeplay.nl Online GolfshopCo-founder and owner

Jan. 2003 - Dec. 2008Amsterdam Area, NetherlandsCo-founder of Strokeplay Golf (www.strokeplay.nl), the largest online golfshop in Benelux active in selling golf equipment. As of Oct 1st, 2008 acquired by Mailorder Solutions / Fonq BV.

Orange NetherlandsBusiness Analyst Corporate Finance

Jan. 2004 - Dec. 2006The Hague Area, NetherlandsBusiness plan and business case development and analysis supporting the marketing, wholesale and business departments company-wide; strategic business planning for company critical (regulatory) projects.

P3 Technology PartnersInvestment Analyst

Jan. 2001 - Dec. 2004Utrecht Area, NetherlandsAnalyst position with venture capital fund of ING Bank and Achmea (large Dutch insurance company), focussing on expansion financing of IT companies in Europe, North America and Israel. Position with telecoms / utilities team, with investments within suppliers of IT solutions for telecom carriers and utilities companies. Research; Market, technology and company analyses; Financial modelling; Preparation of deal structuring; Assistant to partners in day-to-day management of portfolio companies.

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