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Work Background
Managing Director
LERICHESPAÑA SL.Managing Director
Mar. 2022Madrid, Comunidad de Madrid, EspañaExecutive management of LERICHESPAÑA fund with focused investment in HORECA & real estate. - 2022 : Launch of the restaurant activity with 6 openings over 9 months & the onboarding of +20 new employees.
Tutor / Mentor
ISEM Fashion Business SchoolTutor / Mentor
Sep. 2021Madrid, Comunidad de Madrid, España
Investor
Meetzy.ioInvestor
Jan. 2021Madrid, Comunidad de Madrid, España
Managing Director Iberia
IWC SchaffhausenManaging Director Iberia
Apr. 2013 - Jun. 2021Madrid, Madrid, EspañaRestructuration, development & consolidation of the IWC Schaffhausen Iberian market with a profitable retail and wholesale network gaining local market share by raising awareness & focusing on an omni-channel client centric approach - Strategic thinker to empower the brand in Iberia : From a poor differentiated wholesale business to an exclusive & profitable retailized omnichannel network - Comercial expert to stand up as key business asset : +40% on sales by door and +80% on retail channel - Omnichannel marketing & communication specialist with a qualitative client centricity approach : 40+ events/activations/campaign per year - ROI > x8 - P&L optimizer : +20% on initial A&P budget thanks to partnership & contacts network - Leadership & Team Player
Sales Director Iberia
IWC SchaffhausenSales Director Iberia
Jun. 2012 - Apr. 2013Madrid
Co-Founder
Chez Jom's ParisCo-Founder
Nov. 2009 - May. 2012Madrid, Comunidad de Madrid, España"4 associates launch a brand new company that produces and distributes high quality perfumes breaking with the selective market values." Products Development and Trade : - Technical Development, Material Buyer, Brief & negotiation with suppliers, Testing - Creating selling ceremony, tools and process Business Development: - Establish commercial roadmap & negotiate with all external partners/clients - Research on new market, clients & opportunity. Co-Responsible for the global P&L & Investments
Trade Marketing Manager Spain
CHANELTrade Marketing Manager Spain
Jul. 2006 - Jun. 2012Madrid, Community of Madrid, SpainDefine annual Trade strategy & structure on large network (>1000 POS) to improve growth on sales activation maximizing ROI while protecting brand image & values. Responsible of the brand’s image. • Define, Negotiate & Activate promotional plan with KAs (between 2 & 20 Mio € TO per KA) • Act as a Bridge between sales and marketing, set concrete SO plan respecting brand image • Manage production of POS advertising supports (2 M€) – Main contact with HQ AD • Report on market’s trends to senior management + benchmark competition • Structure the local trade team + follow up on the beauty advisers’ performance
Trade Marketing Europe Coordinator Junior
ChanelTrade Marketing Europe Coordinator Junior
Jan. 2005 - Jul. 2006París y alrededores
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