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Work Background
SAZKA a.s.Brand Manager
Jun. 2017Prague, The Capital, Czech RepublicDeveloped and executed branding campaigns to educate target audiences on product features, benefits and values.
Created and managed budgets to maximize brand reach and engagement.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Coordinated with design and media teams to develop high-quality creative assets.
Consulted with product development teams to enhance products based on customer interest data.
Conducted market research to identify new opportunities and target markets.
Projects:
-Custom-developed platform for dynamic content
-Dynamic video TV ads -Activation marketing
-Mobile app (UX, Design)
-Loyalty program
SAZKA a.s.Digital Media Specialist
Mar. 2014 - May. 2017Prague, The Capital, Czech RepublicDeveloping online marketing strategy
Managed online and mobile acquisition programs with focus on CPA and ROI.
Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
UX/UI research and testing
Web optimisation
FreelanceSelf Employed
Jan. 2012 - May. 2019
H1.czSeo
May. 2011 - Jul. 2012Prague, The Capital, Czech RepublicSEO, Website analysis, Linkbuilding, Communication with clients
Responsibility for budget, project management
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