Sindy Snow - Head of Marketing, https://www.linkedin.com/in/sindy-snow-49452b32/

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Work Background

Vodacom Financial ServicesVFS Marketing Portfolio Manager

Nov. 2021 - Jul. 2024South Africa• Developed and implemented marketing strategies for a Card Machine & Business Funding. • Conducted market research and found emerging trends for product positioning. • Reduced bounce rate by 20% and increased average time on site by 15%. • Managed marketing budget and executed media strategies to increase brand visibility. These responsibilities showcase my ability to strategize, execute, and optimize marketing initiatives to drive business growth and success.

VodacomDigital Advertising Project Manager

Apr. 2016 - Jun. 2024South Africa MidrandIn my role, I have excelled in various key responsibilities, including: • Conceptualized and executed branding and marketing strategies across various products. • Managed day-to-day operations and campaigns, ensuring successful implementation. • Optimized publicity budgets, achieving cost-effectiveness and maximum impact. • Established and nurtured relationships with internal and external stakeholders. These achievements highlight my ability to drive successful initiatives, manage projects effectively, and foster continuous growth and improvement within dynamic environments.

VodacomVodaMedia Marketing Portfolio Manager

Sep. 2019 - Nov. 2021Midrand Conceptualizing and executing branding and marketing strategies for a diverse range of products, brands, and sales, aligning them with overarching business goals and strategies. • Developed commercial and technical solutions for an Affiliate Programme. • Launched Ad Funded Devices in the South African market. • Managed product performance and gathered user feedback for continuous improvement. • Led user acquisition strategies for app growth and engagement. These responsibilities underscore my capacity to drive strategic marketing initiatives, ensure brand compliance, and foster strong relationships, ultimately contributing to the growth and success of VodaMedia.

Widge ApplicationsKey Account Executive

Sep. 2014 - Apr. 2016MidstreamWithin my role, I have demonstrated proficiency in a range of key responsibilities, including: • Crafted and implemented product commercial strategies. • Built and managed high-performing sales teams. • Conducted customer surveys to enhance products and services. • Developed and executed digital marketing strategies.

A1L RealizationsKey Account Executive

Jan. 2014 - Dec. 2016Within my role, I have demonstrated proficiency in a range of key responsibilities, including: Strategic Development and Implementation: Crafted and refined commercial strategies to achieve business objectives, maximize market success, and differentiate products with unique selling propositions. Sales and Team Management: Sourced, trained, and managed high-performing sales teams, prepared customer proposals, and met account deadlines to drive revenue and growth. Customer Relationship Management: Built and nurtured customer relationships, conducted surveys for insights, and fostered loyalty and satisfaction through effective communication and service. Marketing and Reporting: Executed digital marketing strategies to enhance brand visibility, provided detailed reports to management, and collaborated with development teams to align product roadmaps with customer feedback.

Snow Branding SolutionsDirector

Dec. 2009 - Dec. 2015Midrand, Gauteng, South AfricaThroughout my career, I have excelled in a diverse range of responsibilities, including: • Led strategic business financial planning and governance standards. • Managed human resources, health, and safety protocols. • Drove marketing and sales initiatives to enhance brand visibility and revenue. • Directed website design and digital marketing strategies. These diverse responsibilities highlight my ability to drive strategic initiatives, ensure operational excellence, and enhance organizational performance across various functions within the business landscape.

Snow Branding SolutionsMarketing Director

Dec. 2010 - Dec. 2014

Comair LimitedOperations Control

Apr. 2006 - Oct. 2010In my role, I excel in coordinating incoming and departure flights, overseeing vital flight-specific information, and facilitating seamless operations. Key responsibilities include: • Coordinated flights and provided vital flight-specific information. • Managed crew schedules, ensuring compliance with ACSA regulations. • Oversaw transportation coordination for crew members. • Provided updates on delays and schedule changes. These responsibilities underscore my ability to drive operational efficiency, maintain effective communication channels, and ensure smooth flight operations within the aviation industry.

Comair LimitedCrew Control

Jan. 2008 - Dec. 2009In my role, I am dedicated to ensuring aviation operations comply with ACSA regulations and flight scheduling requirements, maintaining the legality and safety of crew schedules. Key responsibilities include:Operational Efficiency and Crew Management: Managed aircraft and crew changes to align with commercial needs and operational efficiency, ensuring all crew operated within defined aircraft ratings for safety and proficiency. Effective Communication: Communicated schedule updates clearly to crew members and supervisors, ensuring coordination and clarity. Negotiation and Coordination: Engaged in negotiations with crew members to address operational needs, managed standby crew quotas for adequate coverage, and coordinated additional transportation and accommodation for crew during unscheduled delays or maintenance issues. Commitment to Safety and Compliance: Ensured operational excellence, safety compliance, and effective communication within the aviation industry.

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