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Work Background
Capital GroupVice President, Head of Content Management, Content Production Team
Dec. 2022New York, New York, United StatesDriving automation and process efficiency for thousands of pieces of repeatable content, with responsibility for data integrity, disclosure operations and four distinct teams driving best-in-class content and improved delivery for the world’s largest active asset manager.
Capital GroupSenior Content Manager
Jul. 2020 - Dec. 2022Los Angeles, California, United StatesHead of content development and execution for multi-billion-dollar model portfolio and portfolio construction businesses at the nation's largest actively managed mutual fund company. Driving innovation through improved workflow, componentization and cutting-edge automation. Managing a talented pool of associates in a matrixed, Agile environment. Provides direct oversight over creatives and content managers in related businesses, including equity and fixed income. Frequently works with investment professionals, sales and C-suite executives. Capital Group is considered the top provider of model portfolios and leads all asset managers in portfolio construction thought leadership, according to the latest surveys from Cogent, and model sales rose over 50% YoY in 2021 -- a period in which all CG's core content was revisited and renewed.
Capital GroupCreative Lead
Mar. 2018 - Jun. 2020Greater Los Angeles AreaDrove audience-specific communications and marketing strategies for billion-dollar accounts among individual broker-dealers, including Edward Jones, Raymond James and LPL Financial. Led a diverse team of associates in a matrixed, Agile environment. Helped fuel double-digit sales increases YoY for nearly all broker-dealer accounts. Frequently worked with investment professionals, sales and C-suite executives both within Capital Group and at broker-dealers.
Self-EmployedNovelist
May. 2013Greater Los Angeles AreaPublished novelist and short-story writer, frequent convention speaker
Capital GroupSenior Writer
Nov. 2007 - Mar. 2018Greater New York City AreaProvided market-leading commentary, thought leadership and marketing content across a wide array of channels, including white papers, traditional feature articles, marketing journeys, Web pages (including content strategy), social media, multimedia presentations and sales literature. Individual projects and efforts frequently led to measurable increases in engagement KPIs and multi-million-dollar sales increases. Frequently worked with stakeholders across the organization, from investment professionals and sales to C-suite executives.
The Associated PressBusiness Writer
Jan. 2004 - Nov. 2007Greater New York City Area
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