Idan Tohami

Founder @Ideate Creative

Marketing Director💸 Marketing💼 C-level ExecutiveGraphic Designer🐦 DesignCMOMotion DesignerBrand DesignerBrand Marketing ManagerCommunications Manager

I’m an ex-CMO, Creative Director, and a proficient Copywriter with 10 years of experience in marketing tech solutions across the US & EMA. I decided to leave the corporate world behind to focus on what I'm truly passionate about - creating! I've founded Ideate Creative - a design & creative boutique studio specializing in the Tech industry. Having worked in the largest IT Service Provider (Matrix I.T.) for many years, I had the chance to work alongside tech giants such as Google Cloud, Microsoft, AWS, Elastic, and Oracle (to name a few) as well as niche SaaS companies, I’ve marketing solutions and services for Cybersecurity & Regulation, FinTech, Data & AI, Monitoring, Cloud, DevOps, and more - for a variety of industries and targeting various decision-makers. I work with a highly talented team of Designers and Web & Software Developers to create state-of-the-art content and designs using the latest GenAI tools. I proactively bring fresh ideas, creative concepts, and my marketing expertise to help improve customers’ visibility and enhance their brand, and messaging to their target audience.

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Work Background

Ideate Creative StudioFounder, Art & Creative Director

Jul. 2024Tel Aviv District, Israel

CloudZoneChief Marketing Officer

Feb. 2023 - Jul. 2024Tel Aviv District, Israel- Craft a brand image centered around innovation and technology and differentiating in a crowded market. - Bridge the gap between technological advancements and market needs: anticipate industry trends and ensure technological innovations address market demands, creating future-proof products and services. - Embrace data-driven marketing decisions: Leverage data analysis and insights to optimize marketing strategies and achieve measurable outcomes. - Build an agile and high-performing marketing team - Continuously explore emerging technologies and platforms - Actively participate in industry discussions and community building: Establish thought leadership through speaking engagements, sharing, and interaction, solidifying brand awareness and fostering a solid community ecosystem. - Managing a PR, Digital, HubSpit, and content agencies

CYFOX XDRDirector, Chief Marketing Officer

Apr. 2021 - Mar. 2023Tel Aviv, Israel• Market research & analysis • Marketing plan development and execution • Rebranding strategy • Messaging strategy • SEM/content strategy • Demand generation using various channels • Developed processes, tools, and collateral to support the sales team and accelerate the sales process • HubSpot implementation - oversaw and managed HubSpot CRM implementation. • Marketing automation – helped establish sales and marketing email workflows and sequences.

OOB IT MarketingConsulting Business Owner

Jan. 2020 - May. 2022New York City Metropolitan Area• Business consulting - offering consulting services for over 10 companies with a 4.8-star rating (out of 5) and a 100% completion rate. • Lead generation - appointment settings with decision-makers • Copywriting - use cases, brochures, video scripts • Video creation - working with an animator to create an animated explanatory video • Graphic design - designing marketing materials - web banners, rollups, brochures, presentations, business cards, etc. using Illustrator, Photoshop, and Figma • Writing and designing marketing materials from scratch (presentations, brochures, etc.)

Matrix IFSDirector, Head of Sales, EMEA

Aug. 2020 - Mar. 2021New York City Metropolitan AreaUnder the Managing Director of EMEA, I acted as the sole regional salesperson. • Pitched, and closed new business • Followed up on inbound/outbound leads • Managed a pipeline using salesforce

Matrix IFSDirector, Head of Global Marketing

Mar. 2018 - Mar. 2021United States, New Jersey• Conference sponsorships • Content creation - blogs, articles, marketing/sales, collaterals, videos, product demos, brochures, etc • Copywriting - sales pitches, landing pages, video/telemarketing scripts, social media posts, etc • End-to-end event management - created, marketed, and produced over 100 events, including round tables, workshops, meetups, and other unique ventures. • Webinar creation - worked closely with SMEs to create and promote live webinars with 200-500 global registrants. • Website development & and management – worked with development and design teams to build a website and used optimization tools such as HotJar and Google Analytics to enhance its performance. • Demand generation - developed, executed, and monitored initiatives to drive demand and interest. • Email campaign management • Multi-channel strategy planning • Campaign management • Partner management - built and sustained a positive working relationship with existing partners (SAS, Oracle, NICE, and others) to plan and execute joint campaigns to generate a shared pipeline.

DataZone | Advanced Data SolutionsMarketing Manager

Jul. 2016 - Mar. 2018Israel• End-to-end event management - sponsorships, round tables, workshops, meetups, and more • Managing all inbound and outbound communications; email campaigns, newsletters,s, etc. • Social Media management – ownership of LinkedIn, Twitter, and Facebook pages • Website design, build, and management through a Google Analytics assessment • Working closely with a PR firm to ensure the company gains the correct exposure • Discovering new business avenues; creating and cultivating various partnership ventures • Partner liaison – building and sustaining a positive working relationship with our partners - Elastic, Couchbase, IronSource Atom & others. • Managing a large yearly budget including its consolidation

CloudZoneMarketing Manager

Jul. 2015 - Mar. 2018Israel• Marketing communications – supported the CMO in setting up 2 brands from scratch - including their branding, plan, strategy, and execution. • Partner marketing management – worked closely with external partner marketing teams (Google, Microsoft, AWS, Elastic, and Couchbase) to plan, manage and execute five partner programs. • Content creation – supported the creation of marketing materials and thought leadership content to increase brand awareness and growth (newsletters, emails, blogs, etc.). • Content distribution – managed the company’s marketing automation tool, Mailchimp, to send content to various segments through A/B testing. • Social media management – grew and strengthened the company’s presence on social media (Facebook & LinkedIn) and used Hootsuite to automate and time posts. • PR - Worked with a PR firm to establish the company as a thought leader in its areas of expertise. • Sponsorship creation - built, sold, and managed sponsorship packages for the company’s events.

AddingValueCommunications Account Executive

Dec. 2013 - Jun. 2014London, United KingdomKey Account Administration • Ownership of account administration; production of detailed budgets, organizing and attending status reports, contact reports, presentations, booking studio and briefing creative, scheduling and brainstorms • Supporting the Account Manager and Account Director on day-to-day client management, client liaison and meetings • Desk research for various clients including competitor analysis, situational analysis, and PESTEL

Hakkasan LimitedRestaurant Supervisor

Nov. 2010 - Dec. 2013London, United Kingdom- Provided management and support to a team of up to 25 members of staff and motivated them towards the delivery of exceptional customer service - Identified and met the training and development needs of the team to facilitate improvements in their performance and efficiency - Monitored and controlled stock levels within the restaurant and ensured that sufficient orders were placed with suppliers when required - Carried out all administrative duties associated with the role including preparing paperwork and reports as required

AccuraCastSocial Media Marketing and Copy-writing Intern

Oct. 2012 - Jan. 2013London, United KingdomKey Account Administration - Attending weekly meetings and brainstorming - Desk research on up-to-date information within the automotive, finance and energy industries

Self employed personal development trainerPersonal Trainer and Injury Sport Masseur

Oct. 2008 - Aug. 2012London, United Kingdom- Built rapport with clients to establish their specific needs and devised motivational training and nutritional programmes to enable them to achieve their goals - Successfully gained new customers through proactive marketing of services and word of mouth recommendations

Hakkasan LimitedWaiter

Mar. 2009 - Nov. 2010London, Hanway Place- Provided an outstanding level of service to high profile customers, including celebrities and members of the Royal Family, in this fast paced Michelin star restaurant - Worked effectively as part of a team in a highly pressurised environment to ensure that strict table turnaround times were met

The Shadow LoungeBar Manager

Aug. 2005 - May. 2008Soho, London- Played a key role in ensuring the efficient running of the high end members’ club including managing a team of six members of staff at the busy bar - Planned and organised successful street promotions to attract new customers to the bar

Israel Defense ForceSargent – Intelligence Officer

Aug. 2002 - Jun. 2005Israel, Tel Aviv- Oversaw the production and distribution of vehicle entry permits to the headquarters of the IDF - Responsible for the efficient and discrete storage of confidential information in manual and computerised filing systems - Managed a team of four junior officers including responsibility for their welfare and discipline

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