Rusmely Rengifo - Marketing manager, Fabrega Molino

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Work Background

Fabrega MolinoSenior Marketing Project Manager | Business Development | Community Manager

May. 2018 - May. 2024Panamá• Oversee day-to-day processes of all creative projects, including assignment, direction, and execution among all designers. • Establish full-integration plans for projects, including dates for deliverables, by leading meetings and daily huddles with the marketing team. • Establish project requirements, procedures, and activities to deliver high-caliber creative products to all clients while negotiating marketing contracts. • Assist with various aspects of client development, including gathering input from attorneys and other information sources, drafting qualifications and client value propositions, as well as coaching attorneys on pitch meeting strategies. • Gather intelligence on emerging market and stay informed of industry, legal, and business publications and events relevant to the lawyers in an effort to, among other things, identify and pursue suitable business development opportunities. • Create and implement integrated campaigns to help raise internal and external profile and awareness among key target audience and generate opportunities to meet potential clients. • Create and update web and print marketing materials, including brochures and case descriptions, as needed. • Evaluate marketing opportunities, negotiate agreements, and manage participation in in order to ensure that the firm maximizes return on its investment. • Identify and develop a strategy for the firm’s participation in local business and civic associations to raise profile and deepen local executive relationships.

Hard Rock HotelMarketing Manager

Dec. 2015 - May. 2018• Developed and executed on strategic plans while supporting related to proposal request; drafts proposals and other marketing material, utilizing practice descriptions, experience databases, and client lists. • Prepared and maintained spreadsheets for practice business development budgets and events. • Developed and managed the business transient segment through solicitation of new and existing accounts to meet/exceed business travel goals through prospecting, outside sales calls, and written. • Responsible for fulfillment of sales goals in group segments and conventions. • Interacted with direct marketing team to develop an understanding of customer behavior that translates into tactical execution of direct marketing programs. • Developed deep partnerships with campaign marketing, finance, regional marketing teams, and analytics teams to understand how the brand and awareness campaigns are penetrating our target audience and impacting business metrics. • Helped diagnose business metric performance and quantify the impact that marketing campaigns are contributing • Consolidated and interpreted marketing performance through the lens of many tools and analytical approaches into a comprehensive view for management.

OPTIMIZA PLUS C.A.Commercial Manager

Feb. 2012 - May. 2015Venezuela• Developed strong relationships with different departments within their company to ensure everyone is working toward the same targets and goals. • Used analytics to create action plans that are based off data and statistics, and interpret results against targets. • In charge of the import and marketing of surgical medical supplies and supplies. • Advised and trained services to Health Services companies: patient service, service management, marketing Service. • Oversaw the general management of the company in compliance with the strategic objectives, negotiation with national and international suppliers.

ImportadoraCorporate Executive Sales Representative

Apr. 2013 - Apr. 2015Consultora de Marketing  Diseño y gestión del plan de comercialización online.  Plan de medios digital: redes sociales, apoyo en la gestión de la reputación online corporativa.  Asesoría en el área de importación y fabricación en el sureste asiático.  Coaching gerencia de marketing.

Universidad José Antonio PáezProfessor

Jan. 2012 - Jan. 2015Valencia, Carabobo, VenezuelaLegal and Marketing Courses

Vodafone BusinessCorporate Executive Sales Representative

Feb. 2010 - Dec. 2011Barcelona, Cataluña / Catalunya, España• Met or exceeded sales goals while negotiating all contracts with prospective clients. • Helped determine pricing schedules for quotes, promotions, and negotiations. • Prepared weekly and monthly reports. • Prepared and provided sales presentations to a range of prospective clients. • Coordinated sales efforts with marketing programs and understands and promoted company programs. • Obtained deposits and balance of payment from clients. • Prepared and submitted sales contracts for orders. • Visited clients and potential clients to evaluate needs or promote products and services.

SEAT, S.A.Coordinadora Comercial

Jan. 2009 - Jan. 2010Barcelona y alrededores, EspañaAnálisis de la red comercial para potenciar su crecimiento. Visitas comerciales a la red comercial para seguimiento de los parámetro de la marca.

Centro Médico Dr. Rafael Guerra MendezJefe de Mercadeo y Relaciones Institucionales

Feb. 2004 - Aug. 2008Valencia Venezuela