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Work Background
Daikin Comfort Technologies North America, Inc.Communications Manager at Daikin Comfort Technologies
Jan. 2020Waller, Texas, United States
Goodman ManufacturingCommunications Manager
Jan. 2020Waller, Texas
Memorial Hermann Health SystemManager, External Communications
Feb. 2018 - Jan. 2020Houston, Texas
Seattle Children'sSr. Public Relations Specialist
Nov. 2016 - Jan. 2018Seattle, Washington• Primary public relations strategist for nationally-renown neonatology, psychiatry and autism programs, and the Center for Child Health, Behavior and Development
• Develop messaging and provide counsel for strategic partners and government relations regarding real estate purchases, Medicaid advocacy, site expansion and transit programs
• Successfully vet, coordinate, pitch and place patient stories with national outlets, including USA Today, Kaiser Health News, Bloomberg, NPR and VICE News Tonight
• Research and write compelling content for one the most read hospital blogs in the country, bolstering social media and third-party media presence
• Developing cross-channel strategic meeting structure for marketing communications staff
• Provide in-depth media training for physicians and staff
Memorial Hermann Health SystemSr. Communications Representative
Feb. 2015 - Mar. 2016Houston, Texas• Served as the primary communications contact for three acute care hospitals, a rehabilitation center and the Memorial Hermann IRONMAN Sports Medicine Institute in one of the country’s top health systems
• Garnered twice the amount of media coverage received by competitors in assigned community markets
• Tripled the number of national media hits for the Memorial Hermann IRONMAN Sports Medicine Institute through the second quarter of FY16 compared to all of FY15
• Enhanced the company brand and helped drive business through effective communication and strategic story pitches that aligned with hospital marketing objectives • Worked directly with hospital CEOs on internal and external messaging, crisis communication directives and media and lecture talking points
• Developed and presented communications plans to senior executive hospital staff
• Wrote editorials, advertorials, press releases, blog posts and stories for print and web publication • Facilitated all media interviews for hospital staff and physicians
• Directly pitched feature stories and news-of-the-day medical topics to local and national media
Houston TexansCommunications Manager
Jul. 2010 - Feb. 2015Houston, Texas• Developed messaging used by ownership, executive management, coaches and players in their dealings with local and national media, including ghost writing articles and talking points
• Complemented all organizational marketing, sponsorship and community outreach objectives through effective communications strategy and execution
• Orchestrated cover stories featuring J.J. Watt for Sports Illustrated and ESPN The Magazine in the same week, November 2014
• Selected by senior management to identify and address areas of improvement in the organization • Interfaced daily with executive management to analyze material submitted to NFL offices and national media • Provided team information and content used specifically across company social, digital and television and radio broadcast platforms as well as by local and national media outlets
• Organized communications plans for several crises and issues, including the 2011 NFL labor stoppage, 2013 installation of the world’s largest high-definition video boards at NRG Stadium and the hiring of the team’s new head coach in 2013
• Directly communicated with network constituents at CBS, FOX, NBC, ESPN and the NFL Network on a weekly basis to deliver positive information regarding the team and organization • Designed, wrote, edited and produced all Houston Texans media-related publications
• Key member of a communications staff that won the PRSA Excalibur Award in 2012 and the 2012 Pete Rozelle Award, given to the top communications staff in the NFL
Minnesota Vikings Football, LLCPublic Relations Assistant
Jun. 2008 - Jun. 2010Eden Prairie, Minn.• Served as the primary interview coordinator for several top-tier players, routinely working with prominent national writers, NFL Films and network media
• Designed, coordinated and distributed internal and external credentials for all Vikings home games • Spokesperson for the company’s green initiative, Planet Purple, at the 2009 GoGreen Expo in Minneapolis
Florida International UniversityAssociate Director of Athletic Media Relations
Dec. 2006 - Jun. 2008Miami, Fla.• Primary media contact for football and baseball teams and co-spokesperson for Athletic Department
• Counseled and advised administrators, coaches and student-athletes interacting with media
• Developed media strategies and maintained relationships with the FIU Athletic Department’s primary internal and external constituents as a senior staff member
University of MiamiAssistant Sports Media Relations Director
Jan. 2005 - Dec. 2006Coral Gables, Fla.• Primary contact for nationally-prominent baseball team and secondary contact for the football team
• Pursued and garnered media coverage from The New York Times and ESPN in addition to local outlets
• Became well-versed in crisis management through several events that generated national coverage
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