Trojan Battery CompanySenior Creative Designer (Multimedia / Creative Director)
Jun. 2010 - Feb. 2014Santa Fe Springs, CACollaborated with C-suite executives, marketing leaders, and sales teams to develop and execute an integrated advertising campaign, resulting in a 40% increase in brand visibility and a $2M boost in annual revenue. • Led cross-functional collaboration between in-house and freelance creatives, fostering a cohesive work environment and delivering projects on time and within budget, resulting in a 10% increase in customer satisfaction.
• Sparked a data-driven social media strategy resulting in 10% growth in customer acquisition, leveraging audience insights and implementing targeted campaigns to optimize brand messaging for a 30 to 65 age customer segment.
• Executed end-to-end marketing campaigns for multi-million-dollar product launches across diverse industries, resulting in a 30% increase in revenue and 20% growth in market share. Selected Projects:
• Produced marketing collateral (photography, videography, sales presentation) for a major pitch that led to an account with San Diego County bus system.
• Launched renewable energy campaign from the ground floor, including all product photography, label design, and marketing materials.
• Orchestrated global print ad campaigns across high-profile magazines, and digital platforms. Negotiated with the Muhammad Ali foundation, securing rights to use the iconic boxing image, resulting in a 20% increase in brand awareness and $500k in additional revenue.