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Work Background
JWC EnvironmentalSenior Graphic Designer (Brand Manager)
Sep. 2014Santa Ana, CAConcept-to-Completion all print and digital media needs for a global wastewater processing company. Collaborated closely with directors for the industrial and municipal divisions and international parent company. Resulted in a 25% plus improvement in customer-to-company correspondence. • Met tight deadlines annually, producing other 1200 pieces of print and digital content, globally. • Executed advanced photo manipulation techniques and color correction utilizing Photoshop; enhanced visual appeal of marketing materials resulting in a 30% climb in customer interaction and a 20% boost in conversion rates.
• Transformed raw footage into visually captivating videos using Premiere Pro and After Effects, resulting in a 25% increase in video shares and a 30% boost in overall brand visibility. Selected Projects:
• Present company acquisition, successful integration by converting all products to new branding within two months.
• Enabled product launch with one-month lead time by delivering marketing materials. Which led to Best New Product Release designation from key trade show and orders within two months of launch.
• Launched new product at trade show budget, under $3 thousand; grew to $550 thousand in sales.
Trojan Battery CompanySenior Creative Designer (Multimedia / Creative Director)
Jun. 2010 - Feb. 2014Santa Fe Springs, CACollaborated with C-suite executives, marketing leaders, and sales teams to develop and execute an integrated advertising campaign, resulting in a 40% increase in brand visibility and a $2M boost in annual revenue. • Led cross-functional collaboration between in-house and freelance creatives, fostering a cohesive work environment and delivering projects on time and within budget, resulting in a 10% increase in customer satisfaction.
• Sparked a data-driven social media strategy resulting in 10% growth in customer acquisition, leveraging audience insights and implementing targeted campaigns to optimize brand messaging for a 30 to 65 age customer segment.
• Executed end-to-end marketing campaigns for multi-million-dollar product launches across diverse industries, resulting in a 30% increase in revenue and 20% growth in market share. Selected Projects:
• Produced marketing collateral (photography, videography, sales presentation) for a major pitch that led to an account with San Diego County bus system.
• Launched renewable energy campaign from the ground floor, including all product photography, label design, and marketing materials.
• Orchestrated global print ad campaigns across high-profile magazines, and digital platforms. Negotiated with the Muhammad Ali foundation, securing rights to use the iconic boxing image, resulting in a 20% increase in brand awareness and $500k in additional revenue.
The Creative GroupContracted Work
Feb. 2008 - May. 2010Irvine, CAProvided contract services on behalf of creative agency for a variety of companies in tech, computers, consumer goods, and industrial. Provided packaging and point of purchase displays. • Met client goals in 3D rendering for permanent and temporary point-of-purchase displays and packaging.
• Hired full time by Trojan Battery. Selected Projects:
• Utilized Strata 3D Pro to build rendering of slat wall point to purchase display.
• Provided layout, color correction, and press check for 48-page holiday catalog. Clients List:
Trojan Battery Company | AMR Advertising (Toshiba) | J Morrison Group | One Source Industries | RSI Home Products Clients List for One Source Industries: SanDisk | Canon | Verbatim | Kodak | Farmers | NutriSystem, Costco | Rand McNally | TiVo | CND | TYR swim | Solio
West Coast CorvettesCreative Director
Sep. 2006 - Feb. 2008Anaheim, CAProduced all creative for print media. Spearheaded company’s first web design and digital marketing efforts. • Delivered photo manipulation in layers and color correction through masking with Photoshop and skillful in arranging type in InDesign and QuarkXPress. • Pre-flight all files before they went out for color separation; completed press checks.
STILLEN, Steve Millen Sportparts Inc.Art Director
Jun. 1996 - Aug. 2006Costa Mesa, CAInterfaced directly with Owner / Marketing & Sales Managers / Account Executives in establishing marketing and production of client objectives. Maintained projects at or below budget on all printed materials. • Produced all marketing-related graphics for major motion picture.
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