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Work Background
Free Spirited Pte LimitedCo-Founder
Oct. 2020SingaporeRebecca Forwood, alongside Emma Pike, co-founded Free Spirit, Singapore's pioneering alcohol-free online bottleshop. This innovative venture was born from their shared frustration with the lack of quality alcohol-free drink options in Singapore. Leveraging their combined expertise and passion, they created a solution to fill this market gap. Free Spirit was established to serve the growing global community seeking to reduce or eliminate alcohol consumption. The founders are committed to providing consumers with a sophisticated, adult drinking experience, free from the limitations of sweet sodas and mocktails. Recognising Asia's lag in offering alcohol-free alternatives, Free Spirit is dedicated to addressing this disparity. Rebecca Forwood, the founder of The Fishwives, and Emma Pike, the founder of Farmer’s Market, united their efforts despite being industry competitors. Their collaboration brings a carefully curated selection of alcohol-free beverages to Singapore, ensuring consumers enjoy options that rival the taste of traditional alcoholic drinks. Additionally, Free Spirit's mission is to ensure that every F&B outlet and hotel in Singapore offers a proper adult-focused alcohol-free beverage list alongside mocktails.
Free Spirited Pte LimitedCo-Founder/Owner
Oct. 2020 - Nov. 2025SingaporeRebecca Forwood, alongside Emma Pike, co-founded Free Spirit, Singapore's pioneering alcohol-free online bottleshop. This innovative venture was born from their shared frustration with the lack of quality alcohol-free drink options in Singapore. Leveraging their combined expertise and passion, they created a solution to fill this market gap. Free Spirit was established to serve the growing global community seeking to reduce or eliminate alcohol consumption. The founders are committed to providing consumers with a sophisticated, adult drinking experience, free from the limitations of sweet sodas and mocktails. Recognising Asia's lag in offering alcohol-free alternatives, Free Spirit is dedicated to addressing this disparity. Rebecca Forwood, the founder of The Fishwives, and Emma Pike, the founder of Farmer’s Market, united their efforts despite being industry competitors. Their collaboration brings a carefully curated selection of alcohol-free beverages to Singapore, ensuring consumers enjoy options that rival the taste of traditional alcoholic drinks. Additionally, Free Spirit's mission is to ensure that every F&B outlet and hotel in Singapore offers a proper adult-focused alcohol-free beverage list alongside mocktails.
The Cooks Table Pte LtdOwner/Operator
Jul. 2020 - May. 2024SingaporeThe Cooks Table Singapore was a B2B distribution company specialising in sustainable and ethically sourced food products, free from additives and harmful substances. By collaborating with local family-owned farms and food co-ops in Australia and New Zealand, the company ensured top-quality products tailored for businesses in the retail and food service industries. Sustainability, ethical sourcing, and environmental responsibility were integral to its operations. Focusing on direct partnerships with curated suppliers, The Cooks Table eliminated intermediaries to guarantee consistent quality and reliability. Its mission was to provide Singapore retailers and the food service sector with premium sustainable, ethical, and environmentally friendly products sourced from trusted Australian and New Zealand producers.
The Cooks Table Pte LtdFounder/Owner
Jul. 2018 - May. 2024
Bambù Interiors Pte LtdFounder / DIRECTOR
Dec. 2009 - Jan. 2015SingaporeFrom 2008 to 2017, I co-founded and led Bambu Interiors, a boutique interior design consultancy, with my business partner, Daniele Jarvis. The firm filled a gap in Singapore's market by providing affordable, professional interior design and decorating services, introducing innovative designs and unique fabrics previously unavailable locally. Over nine successful years, we completed numerous projects, including the full interior architecture, design, and decoration of The Jardine corporate compound—a particularly fulfilling achievement. After my business partner relocated, we chose to close Bambu Interiors, allowing me to focus fully on my other business, The Fishwives.
The Fishwives Pte LtdFounder / Owner
Jan. 2000Singapore & Hong KongI am the founder and director of The Fishwives, a premier food retailer in Singapore. Established in 2000, The Fishwives is dedicated to providing high-quality fish and meat sourced from trusted suppliers, free from hormones, antibiotics, and additives. My commitment to sustainability and ethical sourcing has positioned The Fishwives as a leading name in the market, offering the finest meat and seafood from New Zealand and Australia. Through my leadership, The Fishwives continues to thrive, delivering fresh, healthy, and delicious products to our discerning customers.
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