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Work Background
MetrixLabClient Director
Jan. 2022 - Dec. 2023Boston, Massachusetts, United StatesAccountable for pioneering sales and research strategies that drive client success and revenue growth. Manage client portfolios, sales blueprints, and interdepartmental alignment for efficient and effective sales cycles. Key highlights include:
• Accelerated Account Growth: Elevated a critical pharmaceutical account, driving over $1 million in annual revenue and achieving the highest growth in both team and account revenue.
• Streamlined Sales Cycles: Reduced average sales cycle time to 8 weeks for bookings under $50k and to 15 weeks for higher amounts.
• Immediate Impact: Generated $715k in bookings within the first six months in the role, diversified revenue through three new brand partnerships, and reignited momentum among those previously lapsed.
MetrixLabAssociate Client Director
Jan. 2021 - Dec. 2022Boston, Massachusetts, United StatesResponsible for leading strategic business development initiatives, focusing on shopper insights and global account management. Guidance of full-cycle client projects from conception to delivery. Achievements led to uncovering new qualitative and mixed-method research opportunities generating $450k in Q4 sales alone. Key highlights include:
• Unearthed Client Needs: Spearheaded a shopper insights initiative that generated $450k in sales and unveiled growth opportunities in qualitative and mixed-method research.
• Executed Strategic Business Development: Managed critical global accounts, restoring client trust and confidence.
• Initiated Team Synergy: Led weekly status calls and coordinated global research support for team development, ensuring business continuity during transitional phases.
• Invested in Professional Development: 'B2B Sales Masterclass (Kevin Dorsey)’ certification, 'Creating Profitable Growth' course completion, and 'Strategic Sales & Service Development’ skills evalutation, scoring in the top 25th percentile in behavioral and negotiation pre-training assessments.
Voya FinancialSenior Strategic Research Analyst
Jan. 2017 - Dec. 2021Hartford, Connecticut AreaAccountable for leading strategic research projects through the full life cycle from concept through research design, implementation, and evaluation of findings. Manage research development, client feedback/alignment, research execution (programming, sampling, fieldwork, tabulation, analytics), and delivery of insights. Successfully design and execute 30-40 projects of varying magnitude and complexity on an annual basis producing increased program efficiency by $40k/annual cost savings and leveraging IT support and integration to identify $10k cost savings for future customer satisfaction research. Key highlights include:
• Rapidly implemented a new research instrument in March 2020 to identify changes in consumer behavior and perceptions based on COVID-19; leveraged primary and secondary data sources to clarify financial impact of COVID-19 among POC
• Managed focus group to support launch approach and communications of LGBTQ+ self-identification feature in the workplace including development, recruitment, moderation, and analysis of findings • Designed the ability to leverage Employee Resource Groups (ERG) for research sampling; partnered to create the first-ever LGBTQ+ focused marketing collateral guided by resource group perceptions; resulted in innovative brand accolades including the Human Rights Campaign Equality Index and Bloomberg’s Gender Equality Award
Hartford Gay and Lesbian Health CollectiveVice President, Board of Directors
Jan. 2017 - Dec. 2020Hartford, Connecticut, United StatesAs Vice President of the Board of Directors at HGLHC, I was deeply involved in guiding the organization through significant growth and change, focusing on healthcare, wellness, and inclusion. Key highlights include:
• Community Impact: Played a key role in ensuring equitable healthcare access for the LGBTQ community, contributing to the organization's growth and outreach.
• Strategic Leadership: Collaboratively worked with the board to navigate the organization through critical phases, including the adaptation to emerging healthcare needs and societal changes.
• Advocacy and Support: Actively participated in initiatives to provide non-judgmental medical services and support, reinforcing HGLHC as a beacon of hope and a barrier against discrimination.
ActûrusResearch Analyst
Jan. 2016 - Dec. 2017Hartford, Connecticut AreaAccountable for creating customized research solutions to produce data-driven insights from concept through research, analysis, and recommendations building strategic relationships with clients. Key highlights include: • Focused brand messaging to capture whitespace opportunities across 7 countries resulting in competitive win of $2M+ research contracts over 3 years and improved global efficiency of trade influencers • Developed positioning strategy for consumer electronic product by conducting a pricing optimization study and omnibus category evaluation which cut time-to-launch in half, successfully gaining market-share from key competitors
• Determined ROI of alcohol beverage sponsorship of an internationally-known pro athlete, delivered complex analysis 3 weeks early with a focus on brand awareness, preference, and alignment across 3 European countries and the US
• Utilized implicit association testing to develop insight into political messaging, remaining cost-efficient and enabling new client leads
ActûrusResearch Associate
Jan. 2014 - Dec. 2016Scottsdale, ArizonaAccountable for conducting research and analysis to improve accuracy, efficiency, and data-driven decision making. Key highlights include:
• Improved accuracy of statistical forecast modeling by 6% (e.g., a proxy for sales volume), successfully driving distribution efficiencies for clients
• Improved efficiency of reporting and analysis methodologies by 30% leveraging and applying Microsoft VBA/Macro programming
• Created and launched the first-ever annual industry expert panel with accountability for coordinating the live webcast event and creating video collateral viewed by 100+ senior staff in the first 2 weeks of launch
AppleTech Advisor
Jan. 2011 - Dec. 2014Tucson, Arizona AreaContributed toward goal of continued top rank among JDPower's Customer Satisfaction survey. This drove detail-oriented technical skill/knowledge as well as building and expanding upon soft-skill toolkit through use of emotional intelligence. Key highlights include:
• Created technical training material for use by company advisors
• Initiated and maintained a monthly newsletter
• Organized activity for corporate headquarters
Sony Music EntertainmentLifestyle Representative
Jan. 2012 - Dec. 2012Scottsdale, AZFunctioned as a grassroots promotion intern among RED Media, a branch of SME. This included liaising with the local community to provide promotion materials - hand-to-hand, visual or otherwise to provide hyper-localized strategy among distribution channels. Key highlights include:
• Selected as one of 50 college students nationwide
• Managed account relationships, tour managers and entertainment venues
• Qualitative reporting, On-Premise/Distribution audits
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