Health Source AgencyHealthcare Marketing Director
Jan. 2017 - Jan. 2020Atlanta, Georgia, United StatesLed Conflict Resolution & Team Alignment: Mediated disputes between physicians, nurses, and staff, ensuring smooth workflow and enhancing cross-departmental communication, which improved team efficiency and maintained project timelines. Optimized Case & Clinical Management: Developed strategies to improve health and safety programs for the older population, resulting in enhanced patient care and reduced operational risks. Strategic Market & Consumer Analysis: Conducted in-depth market and competitive analysis, adapting marketing strategies to changing consumer trends, leading to a 15% increase in brand awareness and competitive positioning. Directed Team Performance & Cost Control: Mentored and guided the marketing team to streamline processes and reduce costs by 10%, while driving a profitable division that exceeded revenue targets and delivered high-impact marketing campaigns