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Marketing
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IT
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United States
Work Background
Marketing Coordinator | Creative Designer & Marketing Strategist
Daniel Gale Sotheby's International RealtyMarketing Coordinator | Creative Designer & Marketing Strategist
Oct. 2024Locust Valley, New York, United StatesI design and produce a wide range of marketing materials—print and digital ads, campaigns, direct mail, brochures, reports, web ads, social content, signage, emails, custom logos, and presentations, while staying on brand and meeting tight deadlines. I assist with agent photo shoots, create design templates, and communicate daily with agents and marketing coordinators across all offices through email and calls. I also train coordinators on our design platforms and Adobe InDesign, and work closely with the marketing team and agents to bring initiatives to life. I also partner closely with agents to help them develop their marketing skills, both digital and print, while guiding them on how to effectively market their properties. In this role, I support agents in creating and executing strategic marketing plans that ensure consistent branding, strong local exposure, and attention-grabbing presentation of listings, from local print advertising to property-focused social media and web campaigns. I educate agents on best practices, available tools, and corporate initiatives, helping them navigate the full marketing toolkit.
Marketing Coordinator
Dig Down MediaMarketing Coordinator
Nov. 2022 - Nov. 2024New York, United StatesConduct product testing and identify usability issues for a Saas event management platform (Quvent), providing actionable insights to enhance user experience. Develop technical documentation for the Quvent Knowledge Base, ensuring clear and user-friendly guidance for end-users. Work with a team to create clear and concise marketing copy for landing pages across all web pages.
Contract Graphic Designer
Web Cola MediaContract Graphic Designer
Nov. 2021 - Oct. 2024New York, United States- Create branding kits for clients, including logo design, color palettes, favicons, and typography. Send complete deliverables for web and print; in all formats, including.TIFF, JPEG, PNG, and PDF. - Design website mockups, social media posts, and print materials. - Create taglines and additional marketing copy for webpages, social media posts, and ad campaigns. - Daily use of applications including Adobe Illustrator and Figma.
Senior Graphic Designer
The Salmon FactorSenior Graphic Designer
Apr. 2019 - Mar. 2020Seville, Andalusia, Spain- Specialized in visual corporate rebranding for clients, including logo design from initial brainstorming to final implementation for both web and print. - Active role in client branding and design requiring Adobe programs, including Illustrator, Photoshop, InDesign, and After Effects. - Construct and carry out both visual and written content for blogs, social media platforms, and web sites with a focus on SEO.
Social Media Manager
Glamping HubSocial Media Manager
Jun. 2016 - Feb. 2018Seville, Andalusia, Spain- Implement SEO strategies with the use of Google Trends and Google Analytics when building new campaigns. - Brainstorm innovative ideas for Digital Marketing in order to increase company growth via page sessions. - Track Facebook Ads for retargeting and prospecting. Curate content (copies and images) for present and future Facebook Ads. Analyze performance of retargeting and prospecting and gauge PPC. - Manage content for social media platforms, analyze engagement and measure monthly growth. - Public relations outreach with Instagram takeovers and blogger collaborations. - In charge of creating copy and selecting photos for PPC advertising (including AdRoll). - Implement weekly testing for posts on all social media platforms. - Manage bi-weekly Marketing newsletter & collaborate with company creative for optimal open rate and CTR. - Copywriting for various company pages.
Marketing And Public Relations Intern
Glamping HubMarketing And Public Relations Intern
Aug. 2015 - May. 2016Sevilla, Andalucia, Spain- Assist in content creation and copywriting for blog page, individual accommodations and collections on site. - Copy writing for existing listings. - Specialized support for existing hosts. - Manage social media platforms, analyze engagement and measure monthly growth. - Public relations outreach within specific campaigns.
Counseling Psychology Internship
Steere House Nursing & Rehabilitation CenterCounseling Psychology Internship
Sep. 2014 - Nov. 2014100 Borden Street, Providence RI- Assessed residents' BIMS and PHQ for quarterly and annual minimum data stats (MDS). - Recorded scores of both BIMS and PHQ, as well as additional patient information, within annual and quarterly reviews. - Renewed advanced directives with resident or (DPOA) durable power of attorney. - Completed re-admission intakes for returning TCU patients. - Worked with Activities Department and interviewed residents within the Transitional Care Unit. - Facilitated morning exercises, as well as other group activities. - Administered annual Steere House satisfaction survey to all long term residents applicable.
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