Steve Kale

Graphic Designer @Smak Designs

✨ Business OwnerIllustratorBrand DesignerGraphic Designer🐦 DesignBusiness Owner

Steve Kale, as a Graphic Designer at Smak Designs, is responsible for creating visual concepts that inspire, inform, and captivate consumers. He develops the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. His key accomplishments include successful design projects for major clients, enhancing the company's reputation for creativity and design excellence. Steve's expertise in using design software and his strong creative skills greatly contribute to meeting clients' design needs and boosting the company's performance. Future goals include expanding his skills in digital design and taking on larger, more complex projects.

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Work Background

Chesapeake BeverageArt Director • Graphic Designer • Sign Shop Manager

Sep. 2017Nottingham, Maryland, United StatesDesigning a variety of marketing pieces with Adobe CS. Addressing marketing needs and working with Sales Teams to create eye-catching displays at retail stores. Prioritizing over hundreds of design requests for over 50 representatives. Developing templates and guidelines for all of the projects in progress. Creating training videos with Create Studio. Working with hundreds of brands to produce and execute designs for print and digital communications. Collaborating with customers, sales representatives, team leaders and managers to create POS displays. Working with leaders in the craft beer industry every day, designing & using the latest print and digital trends to make their brand look the best out in the market. Having the ability to deliver high-quality, web-ready designs. Optimizing digital images to send to the customer to use on their websites and social media. Constantly adhering to brand guidelines and style guides.

LNP Media Group, Fly MagazineArt Director/Graphic Designer/Photographer/Illustrator

Mar. 2012 - Sep. 2017Lancaster, Pennsylvania, United StatesProducing professionally designed artwork including, but not limited to, freehand illustrations, computer graphics, maps and charts. Working with editors, reporters, and/or customers to generate graphics to illustrate stories, enhance ads or to design the entire layout.

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