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Work Background
Independent Consultant
FreelanceIndependent Consultant
Apr. 2023Warsaw, Mazowieckie, PolandIndependent consultant – from strategy to implementation. Digital project management with particular emphasis on marketing and sales. Digital Transformation: Organizing a smooth transition from traditional to digital business models, optimizing processes for maximum efficiency and flexibility. Digital Strategies: Creating tailored strategies for end-to-end e-commerce success, from customer acquisition and engagement to conversion and retention. New ventures: Cooperation in planning and implementing innovative ventures, using new technologies and market trends. Are you interested in cooperation, do you have an interesting project or idea that you want to turn into a business? Let's talk
Board Member - E-commerce, Marketing and Communication area
PunktaBoard Member - E-commerce, Marketing and Communication area
Apr. 2021 - Mar. 2023Warszawa, Woj. Mazowieckie, PolskaBoard Member in omnichannel insurance distribution network. Responsible for planning and operations within area of: - Marketing + Customer Acquisition - Sales and customer acquisition - E-commerce - Communication & PR - Partnerships - Reporting to Supervisory board and VC
E-commerce owner
Aion BankE-commerce owner
Apr. 2019 - Mar. 2021Warsaw, Masovian District, PolandDigital Marketing + Customer Acquisition for subscription based banking service BAAS. -Developing a go-to-market strategy -Market & Competitors analysis -Media Mix modeling -Budget planning, executing & forecasting. -Acquisition & retention strategies across paid media. -Funnel analysis and optimization -Vendor selection
Ecommerce Business Owner
VodenoEcommerce Business Owner
Apr. 2019 - Nov. 2019Warsaw, Mazowieckie, PolandDigital Marketing + Customer Acquisition for Banking as the service BAAS -Market & Competitors analysis -Media Mix modeling -Budget planning, executing & forecasting. -Acquisition & retention strategies across paid media. -Funnel analysis and optimization -Vendor selection
Head of Acquisition Europe
eobuwie.pl SAHead of Acquisition Europe
Jul. 2018 - Mar. 2019PolandMain responsibilities: -Online sales and customer acquisition for all the brands and products in 14 European markets. -Leading teams across all acquisition channels, including but not limited to Paid Search, Paid Social, Affiliate, Remarketing. -Management of agencies, media and partners. -Management and development of the acquisition team. -Market & Competitor Insight. -Media Mix Modelling. -Customer Lifetime Value optimisation. -Acquisition & retention strategies across paid media. -Budget planning, executing & forecasting.
Marketing Director
Miloan.pl - Miloan Polska sp. z o.o.Marketing Director
May. 2016 - Jan. 2018Warsaw, Masovian District, PolandResponsible for marketing and customer acquisition for new payday loan startup. Member of the core team responsible for product and processes design and implementation in line with the investment plan. Responsible for: - Developing a go-to-market strategy - Anual budgeting of marketing activities (P&L) with focus on CAC - Definition of the goals and KPI for client acquisition - Full ownership of conversion and retention strategies - Funnel optimization to meet CAC goals - Customer segmentation - Creating a brand communication strategy - Building and managing the marketing team in daily operations - Vendor selection - Building relations and cooperation with agencies, publishers and affiliate networks - Working with agencies on advertisement production - Social media and content marketing strategy - Preparing competitive analysis
Head of Online Marketing
Kaspi bankHead of Online Marketing
Oct. 2013 - Nov. 2015KazakhstanResponsible for digital marketing and customer acquisition for the bank. Member of the core team responsible for the new e-commerce marketplace project launched by a bank, Kaspi Shop -> https://kaspi.kz/shop/ Responsible for: - Setting up goals and strategy for client acquisition online - Full ownership of conversion and retention strategies - Building the marketing team - Recruitment - Building brand awareness online - Planning and execute annual plan and budget - Managing all online channels - Managing the online marketing team in daily operations - Preparing competitive analysis and market sizing - Vendor selections - Managing business negotiation
Head of TD Technology Poland
TradedoublerHead of TD Technology Poland
Jan. 2011 - Oct. 2013Warsaw, Masovian District, PolandMember of cross-country business unit focused on business development of technology products. Responsible for: - go-to-market strategy - the business unit P&L - operations of the business unit - team management - sales of white-label SAAS solution to manage all performance marketing activities - business negotiation and close deals - consulting and training of existing clients in Poland
Head of Integral
TradeDoublerHead of Integral
Jan. 2010 - Jan. 2011Warsaw, Masovian District, PolandResponsible for: - sales of white-label SAAS solution to manage all performance marketing activities - business negotiation and close deals - consulting and training of existing clients in Poland - team management
Technical Manager
TradeDoublerTechnical Manager
Oct. 2008 - Mar. 2010Warsaw, Masovian District, PolandResponsible for: - support for external and internal clients - education and trainings of clients - technical project management - team management
Publisher & Technical Support Specialist
TradeDoublerPublisher & Technical Support Specialist
Jun. 2005 - Sep. 2008Warsaw, Masovian District, PolandResponsible for: - support for external and internal clients - education and trainings of clients and publishers - technical project management - development of custom ad tools for advertiser and publishers
Head of Technical Services
Polska Platforma Aukcyjna Sp. z o.o. - kiermasz.plHead of Technical Services
Jan. 2005 - Jun. 2005Warsaw, Masovian District, Poland
Owner
OWN CONSULTINGOwner
Jan. 2001 - Dec. 2005Warsaw, Masovian District, Poland
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