Jay Mike Johnson

Influencer marketing @Compassion International

Community ManagerMBALife CoachingArtist ManagementAthlete Manager🎓 StudentAffiliate MarketingSport ManagerMarketing DirectorPodcast Host✨ Business OwnerCopywriterProducerSport FanManagerAthleteCoachPartnerEngagement ManagerCustomer ResearcherAdvisorInfluencer Marketing ManagerSMM ManagerContent ManagerCommunications ManagerBrand Marketing Manager🏐 Sports🎥 Entertainment🧨 Consulting📝 Influencer or BloggerBusiness Owner💸 Marketing

My name is Jay Michael Johnson and I graduated with my MBA from the University of South Florida. I am also a graduate of Samford University in Birmingham, AL. There I Majored in Business Management and also had two concentrations, one in Sports Marketing and the other in Professional Sales. I specialize in helping brands and individuals speak to their desired target audience through multiple different mediums. I have led consulting projects for companies such as Nike (Field Sports Division), adidas (event activation), Bally Sports FL(Miami Heat), Sporting KC (Partnership Activation), MiLB (Marketing and Promotions), World Soccer Shop (Sales), and several marketing and sports agencies.

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Work Background

Compassion InternationalInfluencer Partnerships Manager

Jun. 2022- Develop and execute digital activation strategies - Identify and recruit digital influencers - Maintain relationships with digital influencers - Use data-driven learnings to create new content

Xtraordinary AthletesDirector of Strategy and Brand Development

Apr. 2020Tampa, Florida, United StatesI lead Brand and Marketing Strategy efforts for Xtraordinary athletes. We operate as a full service marketing agency for current/former professional athletes and several agents. We specialize in enabling athletes to monetize their NIL through content strategy/creation, creating merch/handling fulfillment, and the logistics/operations of hosting camps and private lessons. We help athletes build and leverage their brand to create opportunities on and off the field.

Water Walker InvestmentsAssociate Advisor, Client Advisory Services

Sep. 2019 - Apr. 2021Tampa/St. Petersburg, Florida Area

Tampa Bay LightningPartnership Activation Resident

Sep. 2018 - Jul. 2019Tampa/St. Petersburg, Florida Area

SCORE InternationalAssistant Director of Baseball and Educational Operations

May. 2018 - Aug. 2018Guayacanes, Dominican Republic• Liaison between Dominican players and family that were interested in hosting them in the United States. • Was contact for local Dominican schools as we worked with school admission and tutoring. • Assisted in obtaining Cèdulas and actas de nacimientos from local government offices. • Taught basic English and Mathematics classis • Assisted in day-to-day baseball operations.

TopgolfPlatinum Sales Host - Team Lead

Oct. 2017 - May. 2018Birmingham, Alabama Area• Coordinated a first class experience for TopGolf Platinum members and potential new members. • Trained and managed a support staff of five Platinum Hosts.Generated $100k+ in revenue • Prospect new leads and generate new member sales • Generated over $100,000 in membership sales within two months.

Samford UniversityResident Assistant

May. 2015 - May. 2018Homewood, ALManage a hall of 24 residents. Plan, market, and operate monthly hall activities, as well as monthly hall meetings. Complete administrative work in a timely and prompt manner.

Samford UniversityStudent Director - Athletics Development

Aug. 2014 - May. 2018Homewood, Alabama• Promoted from Student Assistant to Peer Manager. • Led a team of 10 students as we worked to serve the donors of Samford University through hospitality, as well as having the privilege to plan and operate other Fall 2015 – May 2018 development department fundraising events. • I had the opportunity to be a part of improving game day hospitality attendance numbers by over 200%, across both football and basketball. • While working alongside senior athletic department staff to revamp the annual Samford Classic Charity Golf Tournament, we saw a 1,200% increase in revenue from the 2014 tournament to the 2015 tournament.

adidasSales - Volume Channel Intern

Jun. 2017 - Aug. 2017Portland, Oregon Area•Researched and developed business plan for possible club channel expansion and presented recommendations to senior level management. •Was account facing and handled all of the Costco Top of Line Factory Sample distribution. •Developed and presented sell-in meeting catalogs and consumer profiles for Costco, Ross, Burlington Coat Factory, and the TJX companies. •Was account facing and handled all of the Costco Top of Line Factory Sample distribution. •Worked collaboratively with four other interns to develop a consumer analysis and Key City activation plan. Our plan was deemed the winners and we were flown to LA to help consult on the activation of the plan.