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Work Background
Electric Guitar PLCFounder and CEO
Mar. 2021London, England, United KingdomElectric Guitar PLC (LSE: ELEG), the provider of first-party data solutions for the marketing and advertising industry, empowers businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar’s strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. For further information please visit www.electricguitarplc.com.
MyConversationInvestor and Advisor
Oct. 2020Current Investment.
www.myconversation.ai MyConversation helps your salespeople close quality leads quickly by starting positive conversations with your ideal clients. Proprietary lead generation software developed and deployed in 2022. Growing rapidly, with multiple blue chip clients.
Peprr (formerly Mymyne)Founder and Advisor
Jan. 2019London, United Kingdomwww.peprr.io Peprr is a people first data business working with global advertisers to create future proofed privacy friendly digital advertising in a cookieless world. Cookie free privacy first multi-touch attribution.
Cookie free contextual and situational targeting.
Exelia TechnologiesStrategic Advisor
Jan. 2013www.exeliatech.com Creating the technology entrepreneurs and business leaders need to scale their business.
PLATFORM BLACK LTDInvestor (pre-seed) and Commercial Director.
Mar. 2012 - Jan. 2016BasingstokeFunded 100% of Alt-Fi invoice trading Platform Black seed round alongside 1 co-investor.
Joined the business as an exec director in 2013
Part of a brilliant team who grew business to £100m debt portfolio within 4 years
Exited to Sancus finance in 2016
Clipper Ventures plc - Clipper Round the World Yacht RaceRace crew
Jan. 2010 - Dec. 2013Race Crew in the Clipper 13-14 Round The World Yacht Race - a round the world sailing race crewed by amateur sailors on 70 foot ocean racing yachts.
CommunisisDirector -Data Services Development
Jan. 2009 - Dec. 2010Integration and transition of Ai Data Intelligence into Communisis Plc.
Migration of Communisis Plc from print provider to Marketing Services Provider.
Development and implementation of acquisition strategy for Communisis PLC.
Member of Communisis Plc management board.
Member of Communisis Plc acquisition team. AiDI became Communisis Data Intelligence in January 2010 and generated in excess of £2m operating profit in that year.
Can we do this better?Strategic Advisor
Nov. 2008www.canwedothisbetter.com providing access to an experienced network of seasoned entrepreneurs helping founders build the foundations to turbocharge their businesses.
Angel InvestorAngel Investor
Nov. 2008London, United KingdomAngel Investor and Mentor. Invested over £400,000 of personal cash.
Working with amazing teams to create businesses valued in excess of £100m
Ai Data IntelligenceCo Founder and C E O
Feb. 2004 - Oct. 2010Richmond, West LondonFounded AiDI in 2004.
Largest privately owned Data Marketing Services Provider in the UK within 4 years. Managed acquisition of analytics business B2e by AiDI in 2005.
Managed integration of B2e analytics expertise into AiDI.
Exited to Communisis Plc in December 2008.
Joined Communisis as Strategy Director to advise on buy and build strategy to create Communisis Data Intelligence.
Intuistic LimitedCo Founder and Managing Director
Jan. 2004 - Dec. 2008Richmond, West LondonFounded Intuistic in 2003.
£1m ARR within 12 months £12m within 4 years
Exited to Communisis PLC in 2008
EHS BrannEuropean Business Development Director
Dec. 2002 - Jan. 2004London, United KingdomResponsibility for integration of Cognisance into Havas subsiduary EHS Brann
Developed analysis and database business development strategy throughout Europe
Left in 2004 to found Intuistic.
CognisanceFounder and Managing Director
Dec. 1998 - Dec. 2003Co-founded and developed Cognisance Ltd.
UK’s 5th largest lifestyle data purchaser. First analytics agency in the UK to deploy Machine Learning based analytics First remotely hosted CRM system in the UK Winner of SMART award for design, implementation and hosting.
Exited to Havas PLC 2002 Oversaw the integration of the business to become part of EHS Brann.
Claritas (now Axciom)Sales Manager
Feb. 1995 - Dec. 1998Twickenham, United Kingdom
Independent Radio SalesSales Manager
Feb. 1994 - Feb. 1995
Independent ExhibitionsExhibition Manager
Apr. 1992 - Feb. 1994Chertsey
The Daily TelegraphTelesales Exec
Feb. 1991 - Apr. 1992London, United Kingdom
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