Cristina Pedroza - Marketing Specialist, Contactica Marketing

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Work Background

ConTáctica Marketing DigitalSEO Expert

Jun. 2021MéxicoDeveloped and implemented comprehensive SEO and Marketing strategies for clients, resulting in ranking increase within the first 6 months as well as indexing pages succesfully. - Successfully managed and optimized Google Ads spend per quarter, achieving a 20% higher conversion rate compared to industry benchmarks. - Conducted detailed keyword research and analysis, leading to increased organic traffic for clients across various industries within 12 months. - Spearheaded a content optimization initiative that boosted client content engagement rates by 250%, utilizing A/B testing and analytics-driven insights to guide content improvements. - Developed and executed content strategies for SEO-optimized landing pages and blog articles, ensuring alignment with the overall editorial calendar and publishing plan. - Created and edited engaging, SEO-friendly content on various design topics, leveraging expertise in Spanish and English to resonate with the local audience. - Uploaded and published content following the latest SEO copy best practices, adhering to brand guidelines, and maintaining a consistent local tone of voice. - Provided critical feedback on content management systems, translation quality, and page layouts, enhancing efficiency and quality of published content. - Managed and utilized SEO tools, including Screaming Frog, Clearscope, and Moz, to conduct detailed site audits, optimize content, and track SEO performance. - Utilized web analytics tools such as Ahrefs, Semrush, Google Analytics and GSC to monitor user engagement with content and make data-driven decisions to improve SEO performance.

ALOE AMB WELLNESSMarketing Assistant

Nov. 2021Achieved through research techniques in digital media the design and execution of the information strategy for different industrial applications for the Aloe Vera raw materials in the world. All the essays are 100% English making them understandable, attractive, accesible and appropiate to each market segment. Developed international marketing programs from the determination of objectives and methods of organization through the execution of activities of research, advertising, distribution and production.

AMB WELLNESSCommercial and Marketing Intelligence Manager

Nov. 2021

AgrodesertCustomer Service Manager

Aug. 2020 - Nov. 2021Oversee and manage sales for fresh produce (roma tomatoes, jalapeño peppers, onions and broccoli) Market research to develop new clients Negotiate best selling price for fresh produce Manage logistics for delivering on time and comply with quality requirements. Generate invoices and reports to comply with customs and FDA requirements. Developing and executing commercial strategies. Evaluation of new customers. Content and development of website and marketing materials Comply with KPI of delivery and sales. Lead team of 5 people for sales and logistic fulfillment.

GebesaProduct Manager

Feb. 2019 - Aug. 2020Gómez Palacio Area, MexicoDeveloped marketing and approval strategies for all products licensed by Caterpillar Inc. Researched retail contacts and created sales strategies for each type of channel. Designed and wrote content for the brochure, website and social networks. Set prices and promotions. Developed logistics planning for international shipments.

Grupo Punto ComunicaciónContent Manager

Mar. 2017 - Dec. 2017Torreón, Coahuila Took ownership of the client's primary markets and their communications needs. Developed branding for different clients, from financial, real state, educational institutions, gyms, non-profit organizations. Planned content according to the brand and communication objectives following a strategic line.. Executed and analyzed strategies for the acquisition and generation of company traffic through different channels

Enmedio, AsociadosSales executive

Jan. 2016 - Jan. 2017Torreón Contacted sales prospects through different channels, assign with the sales manager who will manage the accounts. Took control of the contracts that are carried out with each client, monitor the conditions and sales objectives are met. Responsible for sending curriculum and agency portfolio to prospects or clients. • Initial contact, presentation of the company • Monitoring of quality of service granted to clients.