Diou Faria - Country Marketing Manager, Surfshark

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Work Background

SurfsharkCountry Marketing Manager

Jul. 2023At Surfshark, my role blends the responsibilities of a B2C regional marketing lead with those of a country manager. My assignments include defining and executing the marketing and business strategy for the country, representing the company, and managing all market-facing activities. This involves overseeing business partnerships, public relations, and partner and vendor management, as well as formulating the go-to-market strategy. I coordinate acquisition channels with global managers, managing campaigns across influencers, affiliates, PPC, app stores, SEO, and direct sales. Additionally, I play a key role in performance analysis, identifying areas for improvement, and uncovering new market opportunities.

TeadsMarketing Manager

Mar. 2021 - Jul. 2023I oversaw the marketing strategy for Brazil, working with regional and global counterparts to manage results in order to ensure brand position and business growth through meaningful integrated programs. Also, as a brand steward, I worked cross-functionally to understand the company's priorities to conceptualize, structure, and deliver marketing initiatives, leading multiple internal and external stakeholders to get things done. The outcomes accomplished under my leadership included creative campaigns and immersive brand experiences that generated business leads and brand awareness above benchmark KPIs, supporting sales in achieving their quarterly revenue targets.

ClassPassMarketing Manager

Oct. 2019 - Feb. 2021I led all the local marketing initiatives and the localization of the global programs for Brazil, monitoring and optimizing all the main marketing KPIs linked to brand metrics and business targets. As part of our results during my marketing leadership at ClassPass, we could position the brand as the most premium fitness scheduling solution locally, elevating our local subscriber base 3x more than the global average, and engaging our audience under hot campaigns across accurate media strategy.

MetaMarketing Project Manager

Jun. 2017 - Sep. 2019Being part of the Global Business Marketing team, I worked on several projects with different teams in order to create projects to leverage brand narratives and product features to different types of business audiences from Mid-Level professionals to C-level executives. I implemented marketing ops processes leveraging Meta's initiatives (Facebook & Instagram) across Latin America, optimizing the costs of the projects (Events, Campaigns, and Activations) and increasing scalability and efficiency.

Colletivo Design LtdaBusiness Account Manager

Oct. 2015 - May. 2017I was responsible for the client portfolio relationship and business partnership's management, market research, trend forecasting, and opportunities identification, working closely with the content, creative, and media teams.