Abby Vandenberg

Data Operations & Analytics Lead @bulthaup US

Email Marketing ManagerGrowth Hacker💸 Marketing✔️ ITCopywriterCRM manager👍 Sales & BizDev🐦 Design🧨 ConsultingIndustrial DesignBusiness AnalystData Analyst

bulthaup US's digitization efforts have shown significant progress, with a strong focus on enhancing customer experiences and streamlining operations. We have successfully integrated advanced technologies into our systems, improving efficiency and productivity. Our digital transformation has also enabled us to gain valuable insights into customer behaviors and preferences for the first time in company history. However, there are still areas for improvement, such as in data management and workflow optimization. Moving forward, we plan to invest more in these areas to ensure a robust and efficient digital infrastructure.

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Work Background

bulthaupData Operations & Analytics Lead

Jan. 2023Los Angeles, California, United States

bulthaupProject Coordinator

Feb. 2015 - Dec. 2022Los Angeles• Ownership of complex, high-budget, referral-based kitchen and interior project management, from conceptualization to final analysis. • Initiated CRM implementation with marketing coordinator, establishing metrics to determine showroom event ROI. • Conducted nationwide interviews of colleagues to understand client diversity across markets, promote shared understanding, and eliminate informational silos. • Established new process to transparently record estimated expenses for accounting team to compare against actual expenses. • Managed multiple out-of-town projects (Bucharest, Romania; Austin, Texas; New York, New York).

Hampton DesignTechnical Designer

Sep. 2012 - Jan. 2015Bridgehampton, New York, United States• Developed strategy and direction to support newly acquired bulthaup cabinet product line. • Initiated regular remotely based training sessions to properly support sales staff on bulthaup product. • Point person for communication with cabinet installers, general contractors and all specialty subcontractors.

Simply DisplaysProject Manager

Jan. 2014 - Aug. 2014Santa Fe Springs, CA• Communicated project plans and progress to key stakeholders, including project contributors, business, operational and technical resources. • Developed implementation methodologies to rein in project costs while meeting key milestones. • Excelled in a fast-paced production environment.

Cory ManufacturingAssistant Regional Training Coordinator

Dec. 2011 - Oct. 2013West Bridgewater, MA• Assisted in development of demo-based order entry software for cabinet dealers. • Developed software training program and participated on sales materials design team. • Exceptional customer communication and support resulted in 100% dealer retention.

PurekitchenLead Salesperson and Project Manager

Oct. 2009 - Oct. 2013Brooklyn, NY• Designed, quoted, sold and managed residential, multi-family, medical and office millwork projects. • Provided LEED documentation when required, and coordinated with manufacturers to assure compliance. • Maintained relationships with local vendors to source materials for sustainability-focused, proprietary cabinet line. • Developed a working knowledge of all trades impacting design (electrical, plumbing, HVAC, carpentry, finishing).

Signature Interior DesignsLead Project Manager

Mar. 2006 - Oct. 2009Brooklyn, NY• Drafted drawings and quotes, and simultaneously coordinated kitchen projects worth $1-1.5 million annually. • Managed installation and service schedule, which resulted in consistent client referrals.