Horacio Literat

Marketing, Sales & Innovation Specialist @HMKT Consulting

Email Marketing ManagerDigital Ads Manager💸 MarketingCRM managerCopywriterBrand Marketing ManagerCommunications ManagerSMM Manager

I am a Strategic Marketing Consultant and Business Development Assessor with over 15 years of experience in marketing and sales. I specialize in various areas, including digital marketing, business consulting, branding, market research, social media, affiliate marketing, sales, CRM integration, technology innovation, data analysis, project management, content creation, brand management, customer success and sales enablement. My previous work experience includes roles such as Chief Marketing Officer (CMO) at Quantia.io in the crypto world, Founder and Leader of ADFi, a WIFI marketing and advertising platform, and Head of Affiliates at Incomate.com affiliate program for gambling and social games affiliate platform. I am passionate, disciplined, and self-directed, committed to helping businesses achieve their marketing and sales goals.

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Work Background

HMKT ConsultingStrategic Marketing Consultant

Jul. 2013Marketing consulting and coaching programs to individuals and companies. Expertise in: *Digital Marketing *Management Consulting *Project Management *Branding *Market Research *Social Media *Affiliate Marketing *Content Creation *Sales & Business Development *Customer Success *Data Analysis *CRM Integration *Technology Innovation

Miami Tango Investments RealtyMarketing, Sales & Innovation

Feb. 2020* Define and supervise digital marketing and advertising campaigns with the advertising agency * Monitor and report on effectiveness of marketing communications * Analyze sales funnels and establish new processes to optimize sales team efforts * Investigate and implement new brand awareness and lead generation trends * Assist in the improvement of the company’s websites and social networks * Work closely with the directory in order to plan and execute new business strategies * Implement innovative technology solutions to enhance CRM, messaging platforms, and other key aspects of the business

QuantiaCMO

Feb. 2022 - Dec. 2022*Planning, carrying out, and supervising all marketing and advertising campaigns *Liaising with sales development and PR teams to adjust goals and objectives *Developing and fostering the in-house advertising group *Building an organization of solid external agencies and marketing professionals *Analyze industry development and stay ahead of competitive positioning *Aiding in new business advancement drives *Budget management

A.C.I.L.B.A.Marketing Communications Coordinator

Jun. 2019 - Jan. 2020Buenos Aires, Argentina* Implementation of marketing and advertising campaigns * Develop, implement and manage social media strategy * Work with copywriters and designers to ensure content is informative and appealing * Manage and oversee social media content

ADFiCoFounder & CEO

Mar. 2014 - Nov. 2018Argentina* Development and implementation of the business strategy * Responsible for company's marketing, sales and customer success areas * Formulation and implementation of the strategic plan * Strategic evaluation * Exploration of the competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards * Develop and manage investment opportunities for the company * Supervise the administrative and operational aspects of the company * Represent the organization

InfomedaHead of Affiliates - Incomate.com

Nov. 2010 - Jun. 2013* In charge of the business unit Incomate.com dedicated to Affiliate Marketing * Setting project's marketing plan * Select product portfolio * Direct and manage sales and customer success teams * Explore different affiliate recruitment channels * Develop tools to optimize traffic conversion * Quantification and qualification of outcomes

Hospital Italiano de Buenos AiresMarketing and Sales Analyst

Nov. 2006 - Mar. 2010ArgentinaMarketing & Sales Analyst for Plan de Salud (Prepaid Health Insurance) * Market research * Processing and preparation of reports on data per area (telephone, Internet and physical) * Audit and management of the sales force * Management of contents at the Hospital’s prepaid health insurance web site * Liaison officer between the advertising agency and the sales call center * Development of communication activities, both internal and external