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Work Background
CMO
QuantiaCMO
Mar. 2022 - Dec. 2022*Planning, carrying out, and supervising all marketing and advertising campaigns *Liaising with sales development and PR teams to adjust goals and objectives *Developing and fostering the in-house advertising group *Building an organization of solid external agencies and marketing professionals *Analyze industry development and stay ahead of competitive positioning *Aiding in new business advancement drives *Budget management
Marketing, Sales & Innovation
Miami Tango Investments RealtyMarketing, Sales & Innovation
Mar. 2020* Define and supervise digital marketing and advertising campaigns with the advertising agency * Monitor and report on effectiveness of marketing communications * Analyze sales funnels and establish new processes to optimize sales team efforts * Investigate and implement new brand awareness and lead generation trends * Assist in the improvement of the company’s websites and social networks * Work closely with the directory in order to plan and execute new business strategies * Implement innovative technology solutions to enhance CRM, messaging platforms, and other key aspects of the business
Marketing Communications Coordinator
A.C.I.L.B.A.Marketing Communications Coordinator
Jun. 2019 - Jan. 2020Buenos Aires, Argentina* Implementation of marketing and advertising campaigns * Develop, implement and manage social media strategy * Work with copywriters and designers to ensure content is informative and appealing * Manage and oversee social media content
CoFounder & CEO
ADFiCoFounder & CEO
Mar. 2014 - Nov. 2018Argentina* Development and implementation of the business strategy * Responsible for company's marketing, sales and customer success areas * Formulation and implementation of the strategic plan * Strategic evaluation * Exploration of the competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards * Develop and manage investment opportunities for the company * Supervise the administrative and operational aspects of the company * Represent the organization
Strategic Marketing Consultant
HMKT ConsultingStrategic Marketing Consultant
Jul. 2013Marketing consulting and coaching programs to individuals and companies. Expertise in: *Digital Marketing *Management Consulting *Project Management *Branding *Market Research *Social Media *Affiliate Marketing *Content Creation *Sales & Business Development *Customer Success *Data Analysis *CRM Integration *Technology Innovation
Head of Affiliates - Incomate.com
InfomedaHead of Affiliates - Incomate.com
Nov. 2010 - Jun. 2013* In charge of the business unit Incomate.com dedicated to Affiliate Marketing * Setting project's marketing plan * Select product portfolio * Direct and manage sales and customer success teams * Explore different affiliate recruitment channels * Develop tools to optimize traffic conversion * Quantification and qualification of outcomes
Marketing and Sales Analyst
Hospital Italiano de Buenos AiresMarketing and Sales Analyst
Nov. 2006 - Mar. 2010ArgentinaMarketing & Sales Analyst for Plan de Salud (Prepaid Health Insurance) * Market research * Processing and preparation of reports on data per area (telephone, Internet and physical) * Audit and management of the sales force * Management of contents at the Hospital’s prepaid health insurance web site * Liaison officer between the advertising agency and the sales call center * Development of communication activities, both internal and external
Telemarketing Salesman
Cablevisión S.A.Telemarketing Salesman
Mar. 2005 - Nov. 2005ArgentinaSupport and Sale of Cablevisión and Fibertel products in inbound and outbound calls.
Administrative Assistant
Habitat Constructora S.R.LAdministrative Assistant
Mar. 2002 - Dec. 2003ArgentinaAdministrative work, data processing, drawing up of budgets and support in the company's marketing activities.

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