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Work Background
floux digitalHead
May. 2023São Paulo, São Paulo, Brazil · RemotePrincipal consultor com foco no desenvolvimento de negócios digitais usando design e tecnologia.
ammo.varejoDesign Coordinator
Jun. 2022 - Apr. 2023São PauloResponsável redefinir o processo de design da Tribo visando um olhar mais ágil e direcionado por dados, coordenar e desenvolver uma equipe de 5 Product Designers alocados em squads diferentes, oferecendo a eles mentorias, PDIs, auxílio técnico e teórico além de momentos de trocas através de reuniões 1:1. Também responsável por atuar de forma direta e recorrente em discussões estratégicas, colaborando na definição e acompanhamento de OKRs e KPIs.
Stefanini GroupSenior UX Design Consultant
Mar. 2021 - Jun. 2022São Paulo, BrazilAs a third-party consultant allocated to Santander Brasil, within the Corporate Accounts chapter, I am responsible for meeting the demands of stakeholders, helping them to define problems and ideation for the construction of effective solutions. For this, I use the Double-diamond framework, generating deliverables ranging from exploratory reports and wireframes to final prototyped solutions for desktop and mobile versions.
CosmoBotsProduct Design Lead
Dec. 2020 - Dec. 2022São Paulo, BrazilProduct and design consultant, responsible for product strategy, management of the development team using agile methodologies and delivery of design specifications. Also responsible for the construction and maintenance of a new design system and analysis of product performance and user journeys through events.
mercadoterraFounder & Head of Product Design
Dec. 2018 - Jul. 2021São Paulo, BrazilMercado Terra was born as a personal project aimed at building a new concept of e-commerce where, in addition to selling products, services are also offered to consumers. To make this happen, more than two years of studies and research with potential users were invested and another year of design and development of the platform. Currently the platform is managed by a close group of people with the same ideal and my work is limited to design direction, product strategy and improvements in the code base.
OneMarket BrasilProduct Design Lead
Jan. 2018 - Nov. 2018São Paulo Area, BrazilResponsible for the design and leadership of the development team, using agile methodologies and design sprints, we developed an e-commerce platform in 3 months and reached a monthly revenues of R$ 1 million right after the eighth month of launch.
Runrun.itUX Design Lead
Oct. 2016 - Dec. 2017São Paulo e Região, BrasilAs UX Design Lead, I was responsible to manage some designers and be a technical reference to improve design operations and educate the less experienced designers. In this work experience, I has the opportunity to interact with a medium size development team delivering specficiations for mobile and web plataforms. To explore opportunities, generate and validate hipotesis the Design Sprint was my principal framework.
WebPesadosUser Experience Designer
Jan. 2013 - Dec. 2015São Paulo e Região, BrasilAllocated within the development time, I was responsible for the design of a real-time auction platform for the sale of heavy machinery and equipment. Following the development time in the use of SCRUM as an agile methodology, it planned, carried out and delivered as design specifications based on benchmark with North American companies.
TED ConferencesCo-organizer
Jan. 2011 - Aug. 2012Vila Madalena, São Paulo@TEDxVilaMadá - Responsible for the production of Talks presentations, development of the presentation stage and production of the event through voluntary work.
Educartis do BrasilCDO - Chief Design & Innovation Officer
Dec. 2010 - Aug. 2012São Paulo e Região, BrasilResponsible for the management of the design team and the catalyst for innovation challenges imposed by clients such as Natura, Whirlpool and HSBC, among others, in addition to Educartis' own internal projects. For the creation and development of products created to meet these challenges, I used Design Thinking and Lean Design to specify and deliver specifications to the development team.
BIS Participações Ltda (Bis Company)Web Designer
Jul. 2009 - Oct. 2010São Paulo e Região, BrasilInitially, as a webdesigner, I carried out work to update the company's website, presentations and product interface. Later, I collaborated with the development of business intelligence reports, using SAP's Business Objects platform, for retail customers.
Epigram Comunicação e BrandingDesigner
Jan. 2008 - Dec. 2008São Paulo e Região, BrasilActing as a 360 designer in the epigram, I participated in the Casa Natura project developing prototypes in third dimension and technical specifications for the construction of real estate products, architectural and interior design, activities that I also performed for the design and setting of the stand for the IT area. of Unimed in a closed event of the organization. The visit to the agency ended with work in the area of graphic design with the commemorative book of 50 years of Hospital Nossa Senhora de Lourdes.
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