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Work Background
Backyard GrowersVP, Digital Marketing
Jan. 2016Perry, Ohio, United StatesResponsible for overseeing everything marketing-related for a very direct-response-driven company... from lead acquisition, to lead nurturing, to maximizing the LTV of our customers, and putting as many people as possible into our continuity program. Increased the LTV of each continuity customer by 270% overnight. Implemented a mobile-specific lead-gen initiative and increased organic lead conversion by 72%. • Developed a campaign for a tiny segment of the in-house email list and generated over $100,000 in sales in 2 months. • Created a radically different type of membership funnel and quadrupled new member conversion rates immediately. • Increased daily email subscribers by 106% with just one simple WordPress tweak. • Designed a custom, cookieless attribution model to accurately measure the effectiveness of every marketing channel. • Cultivated a 200,000-subscriber email list and increased earnings per subscriber using CRM workflow automation.
Backyard GrowersDirector, Digital Marketing
Jan. 2013 - Jan. 2016Perry, OHHired, trained, and managed a team of marketing specialists whose responsibilities included social media marketing, content creation, phone sales, email marketing, and PPC ads (Google Ads, Bing/Microsoft Ads, Facebook Ads, and more). • Created a marketing dashboard to keep all marketing team members informed of progress. • Doubled front-end conversions by developing a new "Big Idea" and rewriting the entire sales letter. • Recruited, trained, and managed a team of in-house marketing specialists. • Developed an evergreen lead-acquisition campaign that produced an ROI of 280%.
Backyard GrowersMarketing Specialist
May. 2010 - Jan. 2013Perry, Ohio, United StatesDeveloped and launched a successful in-house affiliate program. Optimized and improved our $10K/month Google Ads campaign and our $12K/month Facebook Ads campaign. • Increased organic search traffic by 104% in one year and 141% in two years... without spending a dime. • Conceived and implemented a multi-channel marketing campaign using Infusionsoft to nurture leads, maximize AOV, and increase MRR. • Improved the AOV by 46% by adding multiple upsells, downsells, and cross-sells.
Universal Forest Products, Inc.Outside Sales Representative
Mar. 2008 - May. 2010New Waverly, Texas, United StatesI started with no accounts and in no time I had over 25 steady customers. I also earned Top 10 salesperson in the country... TWO quarters in a row (based on gross sales), beating out salespeople who had been with the company for 20+ years. I was hired to bring an entirely new product line to this company and was 100% in charge of selling these products. In two years, sales had grown to over $100,000 per month. • Earned Top 10 Salesman Award for the entire company nationwide, TWO quarters in a row. • Established a brand new product line company-wide and grew it to over $100,000 per month in less than two years time. " • Generated over $120,000 in sales with just one email to a list of only 476 prospects.
Bison Building Materials of Texas IncOperations Manager
Mar. 2006 - Mar. 2008Conroe, Texas, United StatesOver 30+ people including inside sales associates, the shipping/receiving department, warehouse workers, order pullers, truck drivers, the accounting department, and the retail sales team. • Implemented a streamlined workflow for new orders eliminating the full-time employee who was hired to manage those orders. • Spent a lot of time putting out fires, handling disgruntled employees, and unhappy customers, and analyzing the daily P&L report.
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