Backyard GrowersDirector, Digital Marketing
Jan. 2013 - Jan. 2016Perry, OHHired, trained, and managed a team of marketing specialists whose responsibilities included social media marketing, content creation, phone sales, email marketing, and PPC ads (Google Ads, Bing/Microsoft Ads, Facebook Ads, and more). • Created a marketing dashboard to keep all marketing team members informed of progress. • Doubled front-end conversions by developing a new "Big Idea" and rewriting the entire sales letter. • Recruited, trained, and managed a team of in-house marketing specialists. • Developed an evergreen lead-acquisition campaign that produced an ROI of 280%.