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Work Background
Vitruvi™ SoftwareMarketing Communications
Dec. 2023HybridAll things brand, content, and communications. * Develop and implement comprehensive marketing and communications strategies to enhance brand visibility and market penetration; guide content strategy and brand positioning; own and manage content calendar. * Lead the creation of compelling content across various formats, including digital, print and multimedia to engage target audiences and support business objectives. * Manage brand voice and maintain consistent messaging across all marketing materials and channels, ensuring alignment with the company’s mission and values. * Collaborate with sales and product teams to create marketing collateral and sales enablement tools that effectively communicate value proposition and product features. * Manage social media strategy and creative for social, increasing follower engagement, and drive traffic to company website. * Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize future initiatives.
SAPSenior Digital Marketing Manager
Jan. 2017 - Jun. 2023RemoteLed the development, execution, and management of global marketing and communications campaigns and program strategy to achieve business goals across customer storytelling, brand experience and SAP Community * Developed end-to-end marketing campaigns and programs that drive brand awareness, demand generation and brand advocacy. Build, execute and manage extensive integrated marcomms plans to elevate and amplify strategic marketing programs and initiatives. * Owned development and amplification of marketing collateral, content, and strategic messaging for activation in marketing campaigns, sales enablement, and corporate communications across all internal and external marcomm channels (success stories, case studies, testimonials, blogs, thought leadership pieces, newsletters, video content, social and digital assets) * Collaborated with cross-functional teams including global marketing and product teams, sales, field enablement, partners, analyst relations, influencers, and executives to enable and achieve marketing program and initiative objectives * Recognized as a top performer; nominated for annual Marketing Excellence Award for impactful contributions to the business, and achievements made for the global marketing team
KPA SoftwareDigital Marketing Technologist
Feb. 2016 - Jan. 2017Craft integrated, digital marketing programs that drive and support measurable business growth, and sales objectives. Orchestrate and implement digital marketing strategies across all online platforms: content marketing, demand generation, e-mail campaigns, marketing automation, social media. * Create integrated marketing campaigns based on market segments to gain new customer, and build repeat business. * Manage website (and website re-launch), SEO, analytics reporting, dashboards, digital and campaign optimization * Marketing collateral development: whitepapers, eBooks, blogs, articles, case studies, ads, buyer and customer lifecycle assets
Cummins Inc.Senior Marketing Specialist
Jul. 2009 - Feb. 2016Creative, strategic, and tactical implementation and enablement of marketing strategies from ideation through execution for print, digital, e-mail, marketing campaigns, social, communications, events. Content marketing, campaigns, web management, social media, digital media, event management, sales enablement, partner marketing, corporate marketing and brand management, web and graphic design; execute all internal and external marketing and communications activities; B2B, B2C
Holistic TechnologiesMarketing Manager
Apr. 2008 - Jun. 2009Conceptualize and orchestrate marketing campaigns that effectively drive traffic, engagement, and revenue. Increase brand awareness and sales through effective positioning, promotions, demand generation, media, events, business development Events management, special promotions and brand programs, business development, marketing strategy, marketing ops management, market research, content marketing, campaign management, customer loyalty programs, analytics and ROI tracking Develop marketing collateral: press releases, newsletter, brochures, ads, articles, direct mail, radio spots
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