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Work Background
Wurth Wood GroupMarketing Director
Apr. 2018Align marketing initiatives with sales objectives and enhance lead generation and conversion rates through close collaboration with sales leaders. Craft targeted product marketing strategies in partnership with product managers, ensuring successful product launches and market traction. Oversee marketing activities, including digital marketing, content creation, social media, email campaigns, and event coordination. Analyze industry trends and competitor tactics to identify growth opportunities and avenues for brand differentiation.
The Idea PeopleChief Marketing Officer
Dec. 2014 - Mar. 2018Led sales and the digital marketing services at the marketing agency. Directed design of user roles for website projects, incorporating conversion funnels and interaction points tailored to specific user needs. Led strategic planning and execution of digital marketing campaigns, including pay-per-click, display ads, social media marketing, and content marketing to align with client business objectives. Coordinated with C-suite executives to develop innovative marketing strategies, serving as key liaison between clients and internal technology teams using Agile/SCRUM methodologies. Oversaw email marketing campaigns and segmented marketing automation to enhance online sales, customer engagement, and lead nurturing efforts.
AT&T MobilityMobile Solutions Consultant
Dec. 2012 - Dec. 2014Delivered exceptional customer experiences, contributing to store's reputation for quality service. Maintained up-to-date knowledge of competitive offers, providing valuable market feedback to leadership regarding local competition and evolving customer needs. Assisted in strategizing and planning for broader company challenges and opportunities as part of the leadership team.
Get SocialFounder/President
May. 2010 - May. 2013Get Social was a Solutions Group Specializing in Social Media. We worked with small businesses to establish and manage their digital presence and reputation across all social media platforms including Facebook, Twitter, Urbanspoon, Yelp, and YouTube. We focused on producing engaging and relevant content to send out over those platforms to increase their engagement rates and traffic. Growing their digital presence to drive traffic and sales was our number one goal for our clients. This included creating strategically planned offers through Living Social and Groupon ontop of crafting engaging Google Ads for them.
High Point UniversityUniversity Ambassador Captain
Aug. 2009 - May. 2012As a University Ambassador it was my job to give prospective students and distinguished guests personalized tours of campus that fit with the University's brand voice. This also included working at campus wide open house events and managing tour groups of up to 25. During my time as a University Ambassador Captain I had 15 direct reports that I oversaw. My duties included planning events and time scheduling. It was the Captains job to ensure as University Ambassadors our message matched the Universities brand and was consistent.
Falling Creek CampCounselor and Operations Intern
Jan. 2010 - Dec. 2012Planning, managing, and executing camp-wide events for over 300 kids is no easy task. Being able to adapt to the ever changing situations is what made it key to providing extraordinary experiences that will last a lifetime. I believe being a camp counselor it is all about creating and providing highly engaging yet relevant activities that provide unlimited amounts of fun (after all it is summer camp!) along with opportunities for learning.
The Goss AgencyAccount Manager Intern
Jan. 2011 - Dec. 2011I was honored to be offered an Account Management Internship at The Goss Agency, the premier marketing agency in Asheville, N.C.. Being an award winning agency there was a lot for me to learn. My internship was extremely hands on and gave me an early taste into what it takes to be a successful and effective account manager. I managed the day-to-day activities of multiple client accounts which included budgeting, scheduling, status reporting, communicating with clients and coordinating with the internal creative team to ensure every aspect was on-time and we were set to deliver unique and engaging work.
Below is a project I oversaw from creative to completion.
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