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Work Background
Preach Creative Design & ConsultingFounder
Mar. 2024Hagerstown, MDKey Responsibilities: - Established and currently lead Preach Creative, a business and marketing consulting firm.
- Provide strategic consulting services to improve brand stories and marketing efforts for a diverse range of clients.
- Develop comprehensive marketing strategies tailored to each client's unique needs and objectives.
- Oversee all aspects of client engagements, from initial consultation to strategy development and implementation.
- Foster strong client relationships and ensure the delivery of high-quality consulting services. Key Achievements: - Leverage over 20 years of experience in founding and leading more than six companies, successfully selling three of them, and gaining extensive knowledge in business, branding, marketing, and management.
- Successfully collaborated with high-profile clients including Ralph Lauren, Porsche, Under Armour, Harley Davidson, AT&T, and other distinguished brands.
- Worked with investors and partners of all sizes to strategically grow and leverage brand power and scale.
- Developed and executed business and marketing strategies that significantly enhanced clients' brand visibility and market presence.
- Helped clients achieve measurable improvements in brand recognition and customer engagement.
Moonshot BrandsCreative Director
Jul. 2021 - Mar. 2024Hagerstown, MDKey Responsibilities: - Led the creative design and marketing strategies for 12 diverse portfolio brands.
- Executed strategic brand development initiatives to enhance brand identity and market presence.
- Oversaw all aspects of design, including product development, web design, packaging design, and marketing efforts.
- Collaborated with cross-functional teams to ensure cohesive brand messaging and visual consistency.
- Managed and mentored a team of designers, providing guidance and fostering a creative environment. Key Achievements: - Successfully launched several brand campaigns that resulted in increased brand awareness and sales.
- Spearheaded the redesign of product packaging, leading to improved customer engagement.
- Enhanced web design for all portfolio brands, improving user experience and increasing online conversion rates.
- Developed and executed marketing strategies that contributed to overall brand revenue growth.
Bustin Boards Co.Founder & CEO
Jul. 2004 - Jul. 2021Baltimore, MDKey Responsibilities: - Founded and led Bustin Boards, overseeing all aspects of the company from product development to brand development, marketing, logistics, and product sourcing.
- Managed and grew a team of over 60 employees, fostering a dynamic and innovative company culture.
- Directed strategic planning and execution to scale the business from its first board sold on eBay to a global brand with over $20 million in skateboard sales across 27 continents.
- Developed and implemented comprehensive marketing strategies that positioned Bustin Boards as a leader in the industry. Key Achievements: - Successfully grew Bustin Boards to achieve significant global sales and brand recognition.
- Awarded the INC 500 award in 2013 for being one of the fastest growing privately held companies in America.
- Formed a strategic partnership with Kevin Plank, founder of Under Armour, in 2015, facilitating further growth and expansion.
- Led the company to a successful acquisition by a private equity firm in 2021.
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