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Work Background
CapsLockSenior Performance Marketing Specialist
Jun. 2023 - Jun. 2025New York, United StatesPerformance marketing agency focused on niches of construction, renovations and home improvement. I managed multi-channel advertising campaigns and creative asset development for a portfolio of industry-leading companies operating in the US and Canada. • Reduced advertising costs by up to 50% by delivering new visual and written creative approaches • Developed advanced audience research methods, empowering marketing managers to build more cost-effective campaigns • Delivered new solutions in the analytics reports, improving clarity and decision-making processes for marketing managers • Developed stacks of AI-powered services to extend the creative abilities of the marketing department • Mentored marketing managers and provided guidance to resolve non-trivial challenges
FreelancePerformance Marketing Specialist
Nov. 2021 - Jun. 2023Kyiv City, UkraineProvided consulting and managed campaigns for various projects in niches of professional services, commerce and finance
EtwishPerformance Marketing Specialist
Aug. 2019 - Oct. 2021Dnipro, Dnipropetrovsk, UkraineStartup e-commerce marketplace headquartered in Ukraine, designed to provide an efficient traffic channel for small and medium-sized merchants. My role was to execute the marketing strategy for a lineup of fresh sports supplements and beauty brands as a part of marketplace monetization strategy. • Delivered the advertising strategy across paid social, search and influencer channels in Ukraine and several countries of European Union • Organized the creative development process, assembled photography, copywriting and design teams • Introduced Ukraine's first landing product card feature for the platform and assisted with the marketplace's interface development
Black InkPerformance Marketing Specialist
Sep. 2018 - Jul. 2019Limassol, CyprusPerformance marketing agency focused on niches of supplements and physical merchandise in countries of Western Europe. • Pioneered new creative approaches, decreasing marketing costs as much as 2x • Developed, sustained and scaled advertising campaigns on Meta network
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