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Work Background
MamikosProduct Content Strategy Manager
Feb. 2020Jakarta Metropolitan Area
Mamikos.comProduct Content Strategist
Nov. 2019 - Jan. 2020Greater Jakarta Area, Indonesia
BukalapakSenior Product Content Strategist
Nov. 2018 - Nov. 2019Greater Jakarta Area, IndonesiaMerchant, Revenue, CSI, Logistic, Enterprise
BukalapakSenior Copywriter / UX writer
Dec. 2017 - Oct. 2018Greater Jakarta Area, Indonesia- Core Design Supervising copy consistency within platform Setting up guideline for copy writing voice and tone - UX Writer Team
Young & RubicamSenior Copywriter
Mar. 2017 - Jul. 2017Greater Jakarta Area, IndonesiaSenior copywriter (freelance) for brands: Holcim, DutchMill, Toracafe
OgilvySenior Copywriter
May. 2016 - Aug. 2016Greater Jakarta Area, IndonesiaBrands: Coca Cola, Sprite, Frestea, Minute Maid Pulpy, Vaseline (#StepOut), Rinso (#ByeByeKucek)
Kotak SarapanCo Founder
Jan. 2016 - May. 2018Greater Jakarta Area, Indonesia
Matari AdSenior Copywriter
May. 2014 - May. 2016Brands: Wismilak Diplomat, Diplomat Success Challenge, Toyota Agya, Tini Wini Biti, Inzana Sirup Masuk Angin, Chocomania
MullenLowe GlobalSenior Copywriter
Jan. 2013 - Apr. 2014Greater Jakarta Area, IndonesiaSr Copywriter (digital) at Rise Indonesia (subsidiary of Lowe Indonesia). Brands: Burger King, MyPeople, Prasetiya Mulya, Indofood CBP, PAC, Heinneken
Aimia IncSenior Copywriter
Nov. 2012 - Jan. 2013JakartaSupervising social media maintenance team & community manager, copywriting for website, apps, direct mail system Project involved: Fabmoms circle social media application & CRM
OgilvyOneCopywriter
Jan. 2012 - Oct. 2012Greater Jakarta Area, IndonesiaCreative strategy, Copywriting for digital communication campaign (apps, banner, FB social ads, mobile), Content strategy, Content writing for social media (Facebook, Twitter). Rinso Indonesia Dunia Kain Molto Philips Berbagi Terang Sahabat Nestle Cereal ID (Translation only) Paramex LG Loves Indonesia (Jan-Apr 2012) Google Ramayana (Translation only)
FortunaCopywriter
Nov. 2008 - Jan. 2012Jakarta, IndonesiaCopywriting for ATL campaign (TVC, Print Ad, Radio Ad). Automotive: Honda Vario, Honda BeAT, Honda Blade, Honda Scoopy, Honda Genuine Parts F&B: Indofood seasoning (Bumbu Racik, Bumbu Instan) Campina ice cream (all) CSR: Djarum Foundation (all), Corporate: Djarum Puasa Lebaran 2011 Telecommunication: XL (marketing PR)
SAM Design SurabayaCopywriter
Feb. 2006 - Oct. 2008Surabaya, IndonesiaCopywriter for website, company profile, company press kit. Writer/ translator for annual report. Creative concept for corporate events.
Traspac e-gov solutionProject Officer
Nov. 2005 - Jan. 2006Project management for East Java e-government project.
PT AXIS Telekom IndonesiaMarketing Communication assistant (intern)
Jun. 2003 - Aug. 2003Surabaya, Indonesiamedia monitoring, drafting advertisement proposal
McCann WorldgroupArt Director assistant (intern)
Jan. 2002 - Dec. 2003Jakarta, Indonesia2003: Walls take home TVC 2003: (Momentum) Kao goes to campus 2003: (Webber Shandwick) Usindo-GWU RCTI talkshow
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