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Get coached by the Master of Brand Messaging. (I'll help you sort out all that marketing nonsense.)
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Work Background
Birdie Ops - A hybrid agency for golf brandsFounding Partner
Jun. 2023U.S. At Birdie Ops we help golf brands grow. Whether you have an equipment brand, a golf course operation, a new golf development, or a golf product you'd like to market, we can help. Get the strategic marketing plan that you've been missing, plus award-winning execution. WHAT I DO: I help turn ordinary companies into iconic brands. That means 2 things: deep, insightful brand strategy AND brilliant creativity. The two go hand in hand... The insight informs the strategy, the strategy guides the tactical execution, and the creative is the icing on the cake. WHO I SERVE: I work directly with business owners and CEOs in the golf industry. If you work in a big corporate environment you're probably not a good fit. WHAT MAKES ME UNIQUE: I'm a creative guy with a penchant for business. A poetic entrepreneur. I can devise an insightful strategy in the morning and craft award-winning ad copy over lunch. It’s a left-brain, right-brain, one-two punch that appeals to clients who need to maximize every marketing dollar. SERVICES I PROVIDE: Brand strategy, naming, advertising copy and creative direction, blog writing, content production, marketing planning, consulting. WHERE YOU'VE SEEN MY WORK: • On the golf course, in golf bags and golf shops... I named and re-branded Widgi Creek Golf Club. I helped put Sunriver Resort on the golf map. I put heads in beds with multi-media campaigns for Black Butte Ranch. I devised a whole new category for the Worx wedge and helped promote Bandon Dunes. I've marketed crazy training aids, game-changing putting classes, and world-reknown resorts. • In bookstores and in major publications... I wrote "Money Name - How to choose a brand name you can bank on" and "The Forget-About-It Guide To Better Golf." My articles have appeared in Golf Digest, Links Magazine, PCS Journal, Gourmet Magazine, Architectural Digest, The Oregonian, MarketingProfs.com and the Brand Insight Blog.
BN BrandingOwner/Creative Director
Jan. 2005Bend, OregonAt BN Branding we turn ordinary companies into iconic brands. We do that by providing two things... strategic brand planning plus disciplined marketing execution. The two go hand-in-hand. Our research-based insight will help sharpen your strategic focus and provide a solid foundation for all your marketing and branding programs. Once the strategy is set and a detailed plan is in place, we help you execute the plan in memorable new ways. Execution starts with a core brand message that guides everything else we do. It's hard to articulate a brand in just a few words, but it's probably the single most important step in our process. Once we have the message nailed down, and the strategy set, we figure out when, where and how to deliver that message in the most cost effective manner. Some of our services and tactics include brand strategy, naming and brand identity development, website planning and creation, digital and traditional ad campaigns, video scriptwriting and direction, collateral material design and production, content marketing, presentations. Whatever it is, we deliver results on time and on budget. Our work has produced tangible results for clients in a wide variety of industries, from technology to tourism, because the process applies across the board. Specialties: Brand strategy, copywriting, creative direction, digital advertising, marketing consulting, advertising, digital marketing, web marketing, website planning and content, golf marketing, packaging, radio advertising, corporate video, TV advertising, email marketing.
AdWordsOwner/Creative Director
Jan. 1996 - Dec. 2004Bend, OregonBuilt a successful small advertising agency/consultancy and ultimately sold the URL to Google. Advised small businesses on a variety of strategic advertising and marketing issues from message development to television production. Helped establish Sunriver Resort as a major brand in the golf industry. Created award-winning ad campaigns for clients in the real estate development, cable TV, tourism and material handling industries. Wrote highly successful infomercial scripts. Provided strategic direction, communications consulting and creative services for start-ups.
Various Advertising AgenciesCopywriter
Jun. 1991 - Nov. 1995Portland, OregonWrote award-winning print ads, radio spots and video scripts that produced consistent results for clients in tourism, automotive and wood products. Helped HP introduce its most popular printer line in history. Devised a multi-faceted marketing program that helped a thirty-million dollar manufacturing company increase sales 37 percent over an 18-month period. Wrote and produced direct mail campaigns that routinely generated 30% returns. Wrote informercial scripts that produced more than $12 million in sales. Rebranded Widgi Creek Golf Club and launched an ad campaign that catapulted the club to #1 in the Bend golf market.
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